While it's screens weren't exactly lining every highstreet window this still comes as something of a shock...
Just 12 months after wooing us with its ultra-high end Aviamo LCD and plasma range and even demoing the world's first Quad HDMI solution last month, Fujitsu has announced it is bowing out of the display market altogether.
In an official statement, Fujitsu said: "During the past several years, the pricing and profitability of this segment has compressed beyond the point which our company could realize a satisfactory return on investment. We expect that this market situation will continue in the future. In light of these conditions and the business structure of our company, we have decided that we will discontinue participation in the visual display business at the end of March, 2008 and concentrate our operating resources on our core business of heating and ventilation equipment instead.
We will, as a system integrator, continue the visual display business for the domestic business route in Japan and continue to provide after sale service for visual display products after the March 2008 business closure."
Ultimately then, while price erosion tends to be a fantastic thing for the end user it does also play into the hands of only the very largest players meaning potential consumer choice can be affected. As a result these days Samsung, Sony, Panasonic, Toshiba, Pioneer, Philips and LG are the clutch of brands which tend to dominate the market with the likes of Sharp, Hitachi, NEC, JVC and Humax on the periphery.
It's a cut throat sector out there and expect the list of manufacturers to thin even further in the next few years. So, while we crave a £300 60in Full HDTV as much as the rest of the populace it'll be a depressing day (and a boring day job) if and when the models we see come from just a few brands...