It's time for some cake because it's been a year since the launch of Freesat. And oh what a fun year it has been.
Since its launch Freesat seen its logical transition from set-top-boxes into Panasonic and LG televisions and Blu-ray recorders. Not to mention the addition of Freesat+, enabling Sky+ style PVR functionality of compatible devices.
Freesat says that its 400,00 or so users have watched over 3,000 hours of HD programmes since the launch - no doubt a large proportion of those accounted for by the Olympics, which aired in high definition on BBC HD. There is still has some way to go to rival the one million homes with Sky+HD, though. A task which will doubtless be helped by the nine in 10 users who would recommend the service to a friend - all 140 channels of it.
And, let us not forget, there's more to come, including the promise of access to the BBC iPlayer on Freesat some time this year. All in all, good news for quality, free satellite TV.