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First Nokia Windows Phone coming this year


First Nokia Windows Phone coming this year

Jo Harlow, executive vice president of smart devices for Nokia, today announced that the first Windows Phone based Nokia device will be arriving this year, and yes it will be reminiscent of those concepts we saw in some leaked slides last week, as seen below.

Talking at the company's press conference here in Barcelona, where from tomorrow the Mobile World Congress mobile trade show will be taking place, she explained that while there is no set date for the release, the company is committed to getting a device in our shops in double quick time.

Stephen Elop, CEO of Nokia, also reiterated that Nokia will not just be slapping a generic installation of Windows Phone 7 on a new handset but will work with Microsoft to include Ovi store apps and Ovi Maps, while Microsoft will bring Bing, Xbox and the platform's advertising opportunities to Nokia. Indeed, Mr Elop was particularly excited about the idea of delivering advertising on the companies future devices, through the same ecosystem that lead Steve Ballmer, CEO of Microsoft, to announce that Windows Phone 7 will be an ad-serving machine a few months ago - an exciting preposition for Nokia, no doubt, but certainly not the kind of sound bite to get consumers excited.

He also stated that the primary reason for Nokia teaming up with Microsoft rather than Android is that, if the latter two combined, their respective market share would create a duopoly in the mobile phone market. In contrast, joining Microsoft would result in “a three horse race” with Windows Phone, Android, and Apple being the big hitters. Mr Elop was keen to infer this decision was taken as it would simply be good for the market, but undoubtedly a strong motivating factor would have been the potential hassle that would go along with a duopoly, due to competition rules.

When it comes to Symbian, the company reiterated its commitment to the platform to take advantage of the 250,000,000 installed devices that will be in the marketplace. This commitment will include new devices arriving over the next year as well as significant UI and graphics improvements that will be arriving as free updates to existing devices over the coming months.

So, no new handsets for us to show you yet but some encouraging signs that this partnership will at least bear fruit sooner rather than later. Does that proposition excite you or are you still just as flabbergasted by the decision as when it was announced last week? Let us know in the comments.


February 14, 2011, 12:58 am

I'm reassured that the UI improvements promised will be delivered and that there is an active desire to transition from Symbian to WP7 although they're not yet clear how they do that and whether or not the can execute the resulting strategy remains to be seen.

The new concepts are gorgeous and if they manage to deliver a good looking phone with a version of WP7 on steroids then I'll be interested. That said, I'm enjoying my ZTE Blade at the moment so they're going to have to at least match that user experience. I have no doubts the call quality, hardware and probably battery life will be better but that's the deal clincher.


February 14, 2011, 3:19 am

@sleeper I've not used ZTE so not sure about that, but I agree with your comments.

I'm however concerned about this 'ad-delivery machine' . The idea of ads appearing in software is bad news. It would mean we pay data charges to see THEIR ads...that we don't even want to see in the first place.

Having just acquired an N8 a few weeks ago, I really hope they continue to develop on Symbian and improve it's core apps and functionality (the social media app is severely limited for example).

Frankly, Nokia should have bought Palm and done WebOS.


February 14, 2011, 3:41 am

If Nokia want to regain some ground they could start with getting rid of anyone who thinks committing to getting a product to market in as fast-moving space as this in "only" nine months is "double quick time". I can't believe all these vendors who take years to produce a product. Do they really think the customer will just sit there patiently waiting for them? Not any more.


February 14, 2011, 3:42 am

>"Does that proposition excite you or are you still just as flabbergasted by the decision as when it was announced last week?"

No, doen't excite me, but neither am I flabbergasted. If Nokia can bring their h/w expertise to an improved, stable & quick WP8 or WP9 then yes it may be exciting, but the competition are not going to be standing still either. In the meantime, I had hoped to be buying the phone of my dreams in the next couple of months, looks like I'm going to have to wait some more.


February 14, 2011, 3:48 am


The adds aren't really different from what we already get in the ad supported apps on Ovi or Android Market. However, if they put it in the mainstream software then that's not on unless there's an opt out premium.

I still have my N8 and have no intention of getting rid of it because it's too good at what it does - music player, camera, free maps, etc. However, for day to day use the Blade is just easier and, whilst I would have put up with the N8's poorer UI if I knew they would continue to improve it, I'm a bit more sceptical now.

Bottom line: If they release PR2.0 by end Q1 then the N8 will probably become my primary again (it's really the keyboard and messaging that is the big problem, I use Opera on both the Blade and the N8 so it's much of a muchness although the Blade has pinch to zoom and better reflow).

As for apps, not a huge difference to be honest with a couple of notable exceptions:

1) Facebook is a million times better than Social

2) Something like Ximonic. Yes, there's Spotify but I prefer this

The rest of the apps are kind of interchangeable.

The N8 is definitely better at on screen notifications though and by quite a substantial margin.

Arctic Fox

February 14, 2011, 4:15 am

I think that the issue of competition and hassle from the authorities if Nokia had gone the Android route had the potential to be fairly horrendous from Nokia's point of view. If one then also takes into account the patent trouble that Google may be facing one can see that there was a significant downside for the company going with Android (apart from other commercial considerations such as the value chain etc.).


February 14, 2011, 6:09 am

@tricky - indeed. Why can Nokia not just put WP7 on it's E7 phone just released - that would be a best selling winner surely? Perhaps the CPU and RAM are too low for WP in comparison to Symbian.

.....which then makes me worry about battery life (a traditional Nokia/symbian boon).

@Sleeper. Yes, I was more concerned about the mainstream software...as well as perhaps the homescreen which may display ads as well. Also can you explain number '1' in your exceptions list? What do you mean FB is better than Socially? Is there a Fb app for symbian? I dont see it in the Ovi Store. I see FB touch (but that's just a browser link, not an app).

I'd like to see Seesmic, tweetdeck etc.

The N8s camera will keep me in Nokia world for now. I want to move to Palm though.


February 14, 2011, 6:25 am

Ahah how is this even possible, turn around a whole company and release a product they have no experience with in less than a year... This will be interesting to see.

I guess one must be true: 1) he's lying and it won't really come out this year 2 ) Microsoft already had the phones designed for them and just needed the brand or 3) Micronokia will release one of the buggiest phones in history


February 14, 2011, 2:16 pm

According to this article - http://www.blog.best-mobile... - Nokia have already tested WP7 on the N9 and found it ran successfully (and better than Meego!). So with a bit of luck they'll get a new phone out fairly quickly - although I agree with other comments that 9 months to release is far, far too long in this market....

That is one thing that Nokia have only themselves to blame for - they've continually released new, slightly tweaked basic and feature phones every month or so for years (or so it seems). It's only at the top-end that they've been slow to release new phones. Partly as a result of their own past efforts people expect new phones frequently.


February 14, 2011, 2:22 pm

Another question - we're all full of the impact on Nokia, but what about the impact on MS and the other phone manufacturers already selling WP7 phones such as HTC? Where will they sit?


February 14, 2011, 3:54 pm

@Kaurisol Well I don't think the other manufacturers really embraced WP7 with much enthusiasm anyway. It will be interesting to see what the likes of Samsung, HTC and LG do given that they are the ones that put out leading WP7 phones as well as Android and, in the case of Samsung, also have their own OS they want to develop (Bada).

This partnership is win-win. At least that's the hope. Nokia wants in on the lucrative North American market and I for one always suspected that's why we don't see enough Symbian Apps coming out (not enough penetration into the NA market). For MS, its entry to the world...particularly emerging worlds of the likes of India where Nokia is king.

Arctic Fox

February 14, 2011, 4:44 pm


One effect it may have is to give them a much needed kick in the fundament. WP7's minimum hardware requirements are just that, a basic minimum. Far to high a percentage of the WP7 phones released so far have just and only just met those requirements. Not one of them appear to have been interested in releasing anything higher end. Much has been said about Nokia's slowness (with justification) but it also should be pointed out that the other manufacturers selling WP7 phones have not exactly come roaring off the starting blocks.


February 14, 2011, 5:36 pm

@Arctic Fox - quite right. There's been too much toe-dipping going on. Someone needs to step up and dive in.

A flagship WP7 handset could mop up sales.

Arctic Fox

February 14, 2011, 5:55 pm


Indeed, I agree. Speaking as someone who is not presently interested in a WP7 phone (nothing against the os, just that I am very interested in the meego phone they are going to release by the end of the year and I am also toying with the idea of the Desire Z - as you can see I am very ecumenical!) I simply have not understood why Samsung and HTC (for example) have not released something like a Galaxy or a Desire with appropriate specs. In is in the interests of both the producers and the carriers that the former are not too dependent on Android and the latter are not too dependent on either Android phones or the iPhone. I say this without dissing anyone's favourite "shiney", it is just that we all benefit from good solid competition-driven innovation in the marketplace. The only way that WP7 is going to make a serious impact is if someone releases a genuinely well-built good looking arse-kicker of a phone.

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