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First Images of Microsoft 'Pink' Phones Leak

Gordon Kelly


First Images of Microsoft 'Pink' Phones Leak

So this is what Microsoft has been beavering away with...

Despite innumerable denials from Steve Balmer, the so-called 'Pink Phone' project has refused to go away. And with good reason: it exists, and in not just one form, but two. The 'Turtle' and the 'Pure' are the codenames for these secret devices and now Gizmodo has managed to get the first images.

What we can learn here is limited other than the styling of the Turtle (top) is clearly aimed at a more youthful audience while the Pure looks like the latest smartphone spin from HTC. Interestingly however Gizmodo reports Microsoft is not working with its closest partner, but Sharp and each model will feature both Sharp and Microsoft branding.

Also of note is talk that Microsoft is working heavily with Danger on the OS, a company it bought two years ago and which was responsible for the popularity (at least Stateside) of the SideKick series. Does this mean there will be a separate Microsoft OS to Windows Mobile 7 or simply variants upon it? Zune services and an app store (Windows Marketplace?} will be part of the deal too, so clearly Microsoft is keen to mix business and entertainment for once.

Of course there is still the chance Microsoft could come out and deny all this as it has many times before, but it seems to me too much evidence has now mounted. Besides, a world where Apple, Palm, RIM, Nokia and Microsoft all make highly credible smartphones which challenge and drive innovation in one another would actually be a nice place to live...


via Gizmodo


September 24, 2009, 5:16 pm

I think this looks like a really smart move from Microsoft. Maybe they realise that Windows Mobile will never fully compete with the more consumer-oriented OSs from Google and Apple. With a clean slate they can build a finger-friendly OS for capacitive screens from the ground up, leaving Windows Mobile to business market where it still enjoys a healthy lead. If they can build in some of the Zune HD's multi-touch loveliness and multimedia features (and even the Tegra platform), that would be a device to be reckoned with.


September 24, 2009, 7:16 pm

Anyone else think "Pre" the minute they saw that first picture?


September 24, 2009, 8:09 pm

@drdark: No, i thought how ******* ugly is that phone!


September 24, 2009, 11:34 pm

I'm starting to get confused by MS's strategy. There are too many things going on. WM6.5, WM7, Pink. Why all the different platforms/OSs. They just complicating things too much.


September 25, 2009, 1:27 pm

"They just complicating things too much." Surely that is just Microsoft all over.


September 25, 2009, 1:29 pm

Because, ravmania, overcomplicating stuff is what Microsoft do. Ever tried to explain the different versions of Windows XP to someone? What about the different modes of IE8 (IMO just a way of bullying the world into ignoring standards boards, which MS themselves sit on). What about that Ribbon thing in Office. Sure its pretty, and it means less mouse clicks for the IT literate, but does it REALLY help? Or does it just confuse the mass public who just about got used to the old menu system?





September 25, 2009, 2:40 pm

I wish they would go with HTC instead of Sharp :(

HTC's Touch series looks 9999x times cooler than these two.

And WinMo7, "Danger", and Zune's OS should all become one really.


September 25, 2009, 4:46 pm

@those counting MS OS' - You've missed off the xbox interface (I forget what it's called)... Microsoft, with all the pies it's fingers are in, have the potential to bring the world of consumer electronics together into one glorious, harmonious ecosystem where your phone, your computer, your console, your home entertainment system, your this and your that all communicate easily, synchronise without intervention, and make your life a gadgetous joy.

That potential, unfortunately, does a runner when it looks back and sees the company's history.

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