Licensing flicks from movie studios is a far trickier process than working out deals with the so-called 'Big Four' record labels but almost two years after films launched on iTunes US, we're at last getting the same service in the UK.
20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate have all agreed to hop on the iTunes bandwagon from launch today meaning 700 movies are initially available for (DRM-infected) 48 hour rental (30 days are allowed to start watching) or purchase.
Depending on your taste you'll either be thrilled or deeply traumatised by the apparent 'highlights' which include: Hitman, I Am Legend, National Treasure 2: Book of Secrets and Into the Wild. New rentals will cost £3.49 with older movies going for £2.49 with an extra £1 respectively for High Definition versions (where available). Downloads on the other hand run at £6.99 and will be made available to coincide with a film's DVD release.
"We think customers in the UK are going to love being able to enjoy their favourite movies on their iPod, iPhone or on a widescreen TV with Apple TV," said Eddy Cue, Apple's VP of iTunes.
Depends if you make us watch National Treasure 2, Eddy...