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Film Fresh to Offer Major Studios' Films in DivX


Film Fresh to Offer Major Studios' Films in DivX

Well here's an interesting development. Lionsgate, Paramount, Sony and Warner Bros. are collaborating with US online video store Fresh Films to distribute their films in DivX for the first time (legitimately).

The upside of this deal should be self-evident. DivX is pretty much the MP3 of video, playable on a plethora of devices, including (aside from PCs, obviously) TVs, DVD players, Blu-ray players, media streamers and even games consoles; although only the PS3 in this case, apparently - suck it up Xbox 360 owners. Files are DRM-protected, but as this is tied to a universal DivX ID, rather than a piece of hardware, it's slightly less of an issue than it might be.

Okay, so the US-centric nature of this deal means we UK-based folks probably shouldn't get too excited. Nonetheless, seeing studios agree to have their content distributed via ubiquitous standard, not tied into proprietary stores (I'm looking at you Apple and Xbox Live) is a trend we should all hope finds itself emerging this side of the pond.

Fresh Film doesn't mention the quality it will be offering files in, but with the amount of DivXHD logos on the site it would be rather rude if at least a few high definition videos aren't available. Films will cost from $9.99 to $15.99 depending on the recency of their release, and we can only hope a similar, UK-based alternative surfaces post haste.




August 27, 2009, 12:05 am

Wow.. divx eh, that's cutting edge that is!

If those films are the one's they are advertising on their front page then it's catalogue is hardly "up to date" enough for it to matter. Also people can just buy the DVD for that amount of money.

I'd never ever ever ever "buy" a purely digital version of a movie, especially not one in an out of date codec, in SD and DRMed up the wazoo. I hope similar services to this don't come to the UK, they are a complete waste of time. What I want is flat-rate unlimited access to a proper library of titles. A premium add-on (still flat-rate) for brand new titles would solve everyone's problems. Lovefilm have started the ball rolling but their selection is also nearly a waste of time. Of the films I've wanted to see lately I've yet to find one that available in their limited selection. The video quality also sucks so if I had "purchased" anything on there I'd have had my money back.


August 27, 2009, 12:37 am

Too expensive so am not bothered its not on Xbox360 either, rather av a DVD and rip it!


August 27, 2009, 12:46 am

Actually, if you go to the Film Fresh web-site they've got a surprisingly good selection of films, including old classics like the Godfather. I agree though, the DRM would put me off purchasing any films from there.

Also whether the quality is up to standard, would also concern me. Having played DivX films on a 32" TV, I know that sometimes the quality leaves a bit to be desired.


August 27, 2009, 1:31 am

@ Jopey

It is ineresting that you see DivX as some out of date codec in which you may have a point but so many devices use it and from a consumers perpsective there is no 'mp3' of the video format world, so if DivX becomes that then so be it. I incidentally have a Loewe TV with inbuilt media player which plays DivX formats and I enjoy every minute of it and people cannot tell I'm running it off my network as apposed to the film being played from my DVD player the quality is high because that is what I want. I do agree though that the offerings need to get better and as for DRM well we shall see!!!


August 27, 2009, 2:10 am

Yea, as you say jopey cuttin' edge... Clearly not heard of H.264 et al :)

Laying my oft cynical hat to one side..I guess its a first tentative minuscule step forward. But then DRM'd to hell no doubt. A suimialr early attemopt as the music industry did and found out the DRM does not work. Hell, even BD+ is now all but dead!

But as said why bother here - just buy the disc and have access regardless of DRM ( which I guess has to phone home for authority to play) Othrtwise where is the advantage. I want HD and broad access to a good catalogue too -

And would I pay if targeted well too!! - After all I hear many do pay for premium USENET etc access to get this now! - gosh;)


August 27, 2009, 3:30 am

@suck it up Xbox 360 owners.

Eh!!, Xbox360 does DivX and XVid files.


August 27, 2009, 3:35 am

I've always been fond of DivX... but I won't get into that now. The main problem is, as usual, the price. We don't want our digital media to cost the 'same' as DVDs, we want it to be less, to reflect the savings in store-space,physical product and shipping.

The worst offender I came across recently was Dell, who launched their digital software site, and tried to sell PC games at £39.99. Since then, I've just been instantly put off whenever Dell is mentioned in any capacity. They're basically on my "untrusted" list.

On the other hand, the most sensible pricing structure I've come across is probably www.gog.com, who simply have 2 price points: $5.99 and $9.99

I probably seem to have veered off course into gaming territory, but I don't see why digital movies should cost any more.

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