Well here's an interesting development. Lionsgate, Paramount, Sony and Warner Bros. are collaborating with US online video store Fresh Films to distribute their films in DivX for the first time (legitimately).
The upside of this deal should be self-evident. DivX is pretty much the MP3 of video, playable on a plethora of devices, including (aside from PCs, obviously) TVs, DVD players, Blu-ray players, media streamers and even games consoles; although only the PS3 in this case, apparently - suck it up Xbox 360 owners. Files are DRM-protected, but as this is tied to a universal DivX ID, rather than a piece of hardware, it's slightly less of an issue than it might be.
Okay, so the US-centric nature of this deal means we UK-based folks probably shouldn't get too excited. Nonetheless, seeing studios agree to have their content distributed via ubiquitous standard, not tied into proprietary stores (I'm looking at you Apple and Xbox Live) is a trend we should all hope finds itself emerging this side of the pond.
Fresh Film doesn't mention the quality it will be offering files in, but with the amount of DivXHD logos on the site it would be rather rude if at least a few high definition videos aren't available. Films will cost from $9.99 to $15.99 depending on the recency of their release, and we can only hope a similar, UK-based alternative surfaces post haste.