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Faster, Easier AVG 9.0 Launched With ID Protection Service

Gordon Kelly

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Faster, Easier AVG 9.0 Launched With ID Protection Service

Much like the browser wars, in antivirus land speed is in and the latest company to show off a lean and mean new product is AVG..

This week sees the launch of AVG 9.0 after a prolonged beta testing period. The focus is a speed increase of up to 50 per cent over AVG 8.5 and 10 to 15 per cent shaved off boot times and memory usage. In addition, AVG has also redesigned the UI, in an attempt to simplify navigation.

In terms of security AVG also takes its antivirus software in a new direction by combining traditional signature-based protection with behavioural, cloud-based, white listing technologies. In short, smart learning behaviour which should offer similar benefits to the Quroum engine seen in AntiVirus 2010.

Another key improvement is the integration between the Resident Shield, firewall, and identity protection modules. The result is modules which share malware information with each other - a benefit against rootkits, ID Theft threats and for which signatures have not yet been issued. For those who want to be left alone, AVG says notifications have been cut by 50 per cent over v8.5.

A final and rather interesting twist is that of the AVG 'Identity Theft Recovery Unit' (ITRU), a real world team which will provide free support to those who have been victims of identity theft. Once a crime is reported by a user the ITRU will obtain and review a user's credit reports and enrol in daily credit file monitoring and alerts for six months, as well as assist in filing police reports, placing fraud alerts and filing disputes with the three major national consumer credit reporting agencies. Impressive indeed.

One area where AVG may fall down however is pricing which starts at a hefty £39.99 for a one year, one user licence. This increases to £59.99 for a two year, one user licence with both editions available now. AVG Free 9.0 will launch in mid-October, but loses much of the functionality of the paid versions.

Will all this be enough to compete with the uber-fast Norton Antivirus 2010 (which provides three licences for £49.99) or Microsoft's equally quick and completely free Security Essentials? It's a difficult question, but one thing is certain: after years of ever more bloated antivirus products from the same old developers we're entering a far more healthy and competitive era.

Link:

Press Release

MrGodfrey

October 6, 2009, 3:11 pm

I have always been a big fan of AVG and am glad to see the software going from strength to strength, but that pricing is silly.





I never thought I would ever say this: I may trust Microsoft to protect me from viruses... The world has gone wrong, black is white and left is right.

ChaosDefinesOrder

October 6, 2009, 4:03 pm

"a real world team which will provide free support to those who have been victims of identity theft"





"AVG may fall down however is pricing which starts at a hefty £39.99 for a one year, one user licence"





um... unless the free version also gets the fraud protection, that's NOT a free service, however you look at it! Included, yes. Free, definitely not!

Simon

October 6, 2009, 6:29 pm

Agreed, i just switched to MS on my main PC too. Once i get Windows 7 on my PC i will give the free version of AVG 9 a go.

GherkingTR

October 6, 2009, 9:49 pm

My flavour of the year is Kaspersky AV.


It stays out of the way and does it's job, and it's £11 for three OEM licences when bought with hardware.

Adam Foreman

October 6, 2009, 10:04 pm

Anti-Virus programs always work on your paranoia, I have used the AVG FREE Edition for many years and has worked successfully well enough to thwart off viruses on my system both x86 and x64. If you want try something else and like AVG has a free edition, try "avast!"

ComputerAce

October 6, 2009, 10:05 pm

AVG Identity Theft Recovery is free to everyone regardless of whether the software is AVG Free or AVG Paid

Rizwancd0

October 7, 2009, 6:48 am

I've been using the German made "Antivir" for a number of years and have no complaints about it. Its free anyway. Could you review it though? I'd like to see how it matches up with the competition.

asanka

October 10, 2009, 2:12 am

can anyone suggest the best free antivirus software out there. currently running avaira on 3 comps and seems to be working fine. Its there anyothers that are gd/low resource hogs

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