Following a leaked email in which CEO Mark Zuckerberg admitted "we've made a bunch of mistakes", the Facebook founder has now stepped forward to give an official statement regarding the state of its privacy controls and to offer a full apology.
"Sometimes we move too fast — and after listening to recent concerns, we’re responding," he explained. "The biggest message we have heard recently is that people want easier control over their information. Simply put, many of you thought our controls were too complex. Our intention was to give you lots of granular controls; but that may not have been what many of you wanted. We just missed the mark."
Zuckerberg isn't wrong as the diagram above maps out the tangled mess the social networking site's privacy controls have become.
"We have heard the feedback," he continued. "There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use. We will also give you an easy way to turn off all third-party services. We are working hard to make these changes available as soon as possible. We hope you’ll be pleased with the result of our work and, as always, we’ll be eager to get your feedback."
Quite frankly the situation can't get much worse, but they say admitting you have a problem is the first step towards fixing it. The wider impact will be whether users' trust can ever be fully restored. Then again, with over 400m members and rivals like MySpace and Bebo crumbling around it, Facebook remains in a uniquely powerful position...