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FIFA 2010 World Cup To Be Filmed In 3D

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In all fairness there are few things I'd rather less have appear to be in my living room than 22 footballers, but this is still rather exciting news...

In a joint announcement Sony and FIFA have announced the 2010 South African World Cup will be the first to be shown in 3D and Sony has secured the deal to produce it.

"3D will undoubtedly transform the way we enjoy content in the Living Room,” said Fujio Nishida, president of Sony Europe. “At Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation 3 {via firmware update}."
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25 of the World Cup matches will be shot in 3D with an official 3D film to be produced for Blu-ray. A potential fly in the ointment here is we're still waiting on an official industry standard for 3D on Blu-ray, but that has been edging closer and six months should be enough time to resolve that.

With Sky 3D broadcasts also already confirmed for 2010, does anyone think a high profile chat or two might be taking place at this very moment?

Let's just hope the technology impresses Sony golden boy Tom Hanks more than it did during his hilarious CES speech in January…

Link:
FIFA World Cup
Sony UK

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