Is this the biggest shake up at Sky since it launched more than 20 years ago?
In news which is likely to send shockwaves through the UK broadcast sector, we can exclusively reveal Sky is looking to launch new television services which don't require customers to have a satellite dish.
Sources close to the media giant have confirmed to us it is looking at two brand new distribution methods. The first via "a new set top box supplied by Sky connected to your Freeview aerial and broadband connection" that offers the option of "full Sky+ functionality". The second the expansion of its existing Sky Player online service to non-Sky customers.
The slides above and below are being used as part of an ultra secret set of surveys Sky is testing with select customers and detail the plans, which will include bolt-on channel packages much like its existing satellite packages. Interestingly both services can be cancelled at any time, but do require customers to take out 12 month Sky Broadband and Sky Talk packages, which mirror the prerequisites of the Anytime Plus on-demand functionality it revealed for Sky+ HD subscribers last week.
Provisional pricing sees Sky Player services start from just £5 per month with the new settop box service priced from £10pm, though entry level Sky Broadband (2Mbit) and Sky Talk subscriptions will add a further £10pm to that total. On the plus side Sky Talk does include free evening and weekend UK landline calls.
With this news coming to us late on Sunday night we have been unable to get hold of Sky representatives for an official statement, but we shall update this news story when we do.
More slides can be seen on page two...