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Exclusive: Sony Ericsson Dropping Memory Stick Micro

Gordon Kelly by

Exclusive: Sony Ericsson Dropping Memory Stick Micro

Now here's a hugely welcome turn up for the books...

While meeting Sony Ericsson to discuss something I can't tell you about (sorry, NDA until Thursday) I managed to dig up possibly even more interesting news: the company is dumping Sony's own Memory Stick Micro cards (M2) in favour of MicroSD in its handsets.

The decision was revealed when I quizzed Sony Ericsson Global Marketing Director Fortuné Alexander about the company's use of proprietary technology. As I pointed out last week the new Satio Aino and Yari phones all had microSD slots and the devices I can't reveal today were also fitted with this widely adopted format. I queried if this was the beginning of the end for M2, if all future Sony Ericsson models would instead use microSD?

"Yes, we are moving in that direction," explained Alexander and in a stroke, we can all breathe a sigh of relief. After all, while Sony Ericsson handsets haven't been as progressive as we would have hoped in recent years their steadfast use of M2 has added an extra ball and chain. Furthermore, such a decision must place a question mark over the future of Sony's entire, convoluted Memory Stick line since only Sony and Sony Ericsson use them at all.

How 'convoluted'? Well, let's see: in historical order we have the Memory Stick, Memory Stick Select, Memory Stick PRO, Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo and Memory Stick Micro. Yep, good riddance. Now couple this news with a) Sony Ericsson's surprise decision to join the emerging universal charger format (micro USB) in February and b) the progressive business strategy I saw today and perhaps the company can turn things around.

Certainly the recent 358m Q1 euro loss must cause the company nightmares, but Sony Ericsson does seem to have learnt its lesson. The question is: has it learnt it quickly enough?


Sony Ericsson UK

Go to comments


June 2, 2009, 1:52 am

<p>Hang on, didn&amp;#039;t they just announce that the new PSP would have a M2 card slot as the only way of expanding memory...or have I just made that up?<br><br><br>I know Sony and Sony Ericsson are different companies, but come on, don&amp;#039;t they even talk to each other?</p>


June 2, 2009, 1:58 am

<p>I hope all companies start to move toward standard connectors/storage. I think it should be a requirement of phones to have a 3.5mm jack, MicroSDHC card slot and a Micro-USB Connector.</p>


June 2, 2009, 2:53 am

<p>About bloody time. They took long enough. This was one of the main reasons I stayed away from Sony Ericsson devices. I don&amp;#039;t want to have to keep switching between two different memory card types. It&amp;#039;s bad enough having about three different sizes for SD and SDHC.</p>


June 2, 2009, 3:30 am

<p>I think the psp go will have memory stick pro duo slot to keep in line with the psp line.</p>


June 2, 2009, 4:08 am

<p>@Richard - yep the PSP Go does stick with proprietary memory but the move is &amp;#039;towards&amp;#039; SD and microSD not an immediate cut off. Certainly it is Sony Ericsson leading the way and I suspect, once it has completed the swap over, it will be very hard for Sony to carry the line alone for very long.</p>

Tony Walker

June 2, 2009, 5:02 am

<p>Not sure about the exclusive as I&amp;#039;m pretty sure I read it on another tech site in the last 24 hours.<br><br><br><br><br><br>Just need Sony to drop the rest of their proprietry formats now.</p>


June 2, 2009, 5:32 am

<p>@Tony - yep, highly possible - there has been a lot of speculation. I mentioned it myself in passing with the Satio, Aino and Yari story (<a href="http://www.trustedreviews.com/mobile-phones/news/2009/05/29/Sony-Ericsson-Unveils-Satio--Aino---Yari-Handsets/p1)" rel="nofollow">http://www.trustedreviews.com/...</a>.<br><br><br><br><br><br>The importance difference is this is the first time a Sony Ericsson senior representative has officially confirmed the news. Before this it was all purely conjecture.</p>


June 2, 2009, 5:36 am

<p>important difference* even ;)</p>


June 2, 2009, 9:35 am

<p>Ouff, about time. One of the reasons i stay away from SE mobiles, the main is the design.</p>


June 2, 2009, 2:57 pm

<p>common sense does win the day eventually. now if they could shift their cameras to SD i might finally consider a cybershot.</p>

Nick Hustak

June 3, 2009, 1:25 am

<p>It&amp;#039;s about time. This is one of the big things that makes me hate sony - the need to continually push inferior technology so they can make an extra buck on lock in. I was never brand loyal to being with - Sony has made me anti-brand.</p>

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