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Elonex eTouch Available at Toys ’R’ Us

David Gilbert


Elonex eTouch Available at Toys 'R' Us

Hot on the heels of the announcement by clothing chain Next that it is to launch its very own tablet, today sees another strange announcement in the world of tablet computing.

Elonex will sell two tablet devices on the shelves of Toys ‘R’ Us stores across the country from as little as £90 for the 7in eTouch while the 10in version will retail at £150 with both running Google’s Android OS. In fact these are the same devices as will be sold in Next but without the specific Next branding.

In what is becoming a seriously crowded marketplace in the run up to Christmas, Elonex is obviously targeting teenagers (and more importantly their parents who hold the purse strings) by placing the devices for sale in a toy shop.

The 7in version weighs in at just 350g with dimensions of 203mm x 137mm x 14.5mm. It is loaded with Android 1.6 and boasts a battery life of 3.5hours. It has one micro USB port as well as a microSD card slot. The 10in version is almost double the weight of its baby brother coming in at 695g with dimensions of 270mm x 179mm x 16mm. The 10in eTouch runs the more up-to-date 2.1 version of Android and has a purported battery life of three hours.

Both versions boast LED backlit touchscreen displays, 802.11b/g Wi-Fi and 2GB of solid-state memory. The devices also come bundled with an extra 2GB microSD card.


November 1, 2010, 10:50 pm

Sorely tempted by the 10in version, seems to be a good deal :)

Love to see a review of these!

Ala Miah

November 2, 2010, 12:29 am

Concur with Keldon!

For 150, i'm seriously interested in one of these now. Seems like a bargain.

A review would be marvellous! : )


November 2, 2010, 12:47 am

I don't know Elonex. Can anyone here vouch for them? After that Next branded tablet review on BBC's Click (and it's pretty hard to get tech reviewers to say something s outright awful) I would be very cautious of little known tablet manufacturers.


November 2, 2010, 1:03 am

Well Well, this certainly will set the cat amongst the pigeons, IF they provide decent screen quality and user experience... look forward to a review guys to clarify these speculations.

Sure will be interesting to see what mark up NEXT try to command, given the same basic source!

Speaking purely as a purse string holder of course ;P


November 2, 2010, 1:39 am

if the 7 inch one if the same as the elonex 7 inch tablet on youtube then it even has a HDMI out. and to be honnest the internet will look the same as pretty much every other internet device so for general sofa internet browsing it should work well.

also on youtube the elonex guy says that they are working on android 2.2 for the 10 inch version but whether that will come to fruition for these specific tablets is anyones guess


November 2, 2010, 1:51 am

Hmm... should I buy one of these over a Kindle? What are the pros and cons? Would you?

David Gilbert

November 2, 2010, 2:36 am

The whole tablet market is so fluid and changeable at the moment it's impossible to see the wood for the trees so to speak.

@Jay I do think that the eTouch will be fine for certain people who want to update their Facebook status on the couch but whether it will be good enough to watch movies or do more challenging tasks will remain to be seen.

@Ash as regards a Kindle replacement I'm not sure since Elonex also have a seperate eReader on their site so maybe the eTouch isn't engineered to work well as an eReader. I think if you are looking for an eReader then the Kindle or the iPad would be better options.

Anyone think it's a bit dodgy putting tablet computers where children will surely pester their parents for it along with the latest Action Man or Barbie Doll?


November 2, 2010, 3:40 am

Elonex sells good PC's. They mainly sell to educational and corporate sectors. If the quality of the tablets are good as their PC's this maybe bargain of the century. £90 for a tablet?

If there is a way to hack Android 2.2 onto these devices I want one.


November 2, 2010, 3:55 am

This won't do well in the kids market.

Unless Elenox have done well with the touch sensitivity (Resistive most likley), it'll will go straight to the bin the first day it's opened on Christmas when it's slow to respond/freezes/works poorly in general. I suspect Android market will be missing, so little way to get apps on there unless you download and install apks.

Kids and most teenagers will not be patient enough to tolerate it more than a few days or weeks at the most I fear...


November 2, 2010, 4:49 am

@David Gilbert: well on youtube it shows the 10 inch and 7 inch models playing 720p 25fps divx/avi video perfectly, so if you take that and it's ability to surf the internet aswell as another notable tablet (eg no flash) then you really have to think how much value for money your getting.


November 2, 2010, 5:04 am

4 or 5 years ago I'd have been delighted with something like this, even at double the price. Now I think I'd rather wait til January to see what's coming with Android. I'm not so desperate for a tablet as i'm quite happy with my phone for casual browsing, email, FB, etc.

I think there's going to be a lot of these sold in the run up to Xmas. While the iPad has better apps & games and no doubt a more stable interface I doubt many people can justify paying an extra £400 for that! I think the iPad is well priced for what it is, but this changes people's expectations. If I had kids I'd get them one of these to watch films in a car, portable DVDs are dead now.

@david: I don't think it's any worse than any other marketing aimed at kids.


November 2, 2010, 5:29 am

What's the name of the movie showing on the photo of the device?


November 2, 2010, 12:44 pm

I had a quick look and play with the smaller tablet in my local store at the weekend. They only had the one demo tablet left in as they are proving very popular.

I can't say it was that impressive - relatively light (compared with the iPad), but not very elegantly made, with a slow responding screen. Those factors plus the limited battery life made me lose interest quite quickly.

Maybe I've been spoiled by my Nexus One, but I'd rather pay twice the price and have a better user experience. I suspect if I bought one it would be on eBay within a week from sheer disappointment. At this stage it seems wiser to hang on and see what Android tablets 2011 brings us.


November 2, 2010, 1:37 pm

@Almostdone. That was the old Elonex, this is the one that has risen from the ashes and tried everything from Ebooks, iPod Docks to Tablets.

This is the same as the Next one, poor reviews!


November 2, 2010, 1:43 pm

I don't mind buying it for my (baby) son, if you can put apps for animated nursery rhymes, musical apps like xylophone, animated story books, early learning stuff, etc...

Steven Marshall

November 2, 2010, 3:12 pm

I have been looking for a reasonable quality digital photo frame for some time now and this could be perfect for my requirements. (The last one I bought cost me £130 and it packed up after 10 months). I will see if I can get hold of one this evening.


November 4, 2010, 4:09 pm


In supplement to David's comment, the http://www.trustedreviews.c... Kindle is actually a completely different device due to its use of e-ink. This provides a paper-like experience, with a non-glossy, non-emissive greyscale screen that won't tire your eyes (unlike every LCD-based tablet, including the iPad). You can also measure a proper eReader's (i.e. one that uses e-ink) battery life in weeks, rather than hours.

So for things like viewing photos, browsing the web, watching video and reading colour comics, a tablet will be the better choice, while for reading books something like the Kindle or http://www.trustedreviews.c... Sony PRS-350 is far superior.

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