Without doubt Electronic Arts has become the single largest games developer in the world, but this week it has decided size isn't everything.
Consequently the company has announced plans to split into four different business units:
*Casual Games (mobile)
The largest of these, inevitably, is EA Games which will be run by Frank Gibeau and include titles such as the Battlefield, Need for Speed and Command & Conquer series. EA VP Joel Linzer will run EA Sports temporarily while a full time head is found, former Activision big-wig Kathy Vrabek bosses up Casual Games and the Sims division will remain unchanged since it was its trial separation which convinced EA to go ahead with the restructure in the first place.
Returning EA CEO John Riccitiello says the move is necessary to cut costs (around $20m per year without any job losses) and make the multinational more responsive after admitting it had become weighed down by the increasing bureaucracy that had arisen from its rapid growth.
So less bureaucracy, reduced costs, faster production times and no job losses. It'll be inventing beer without hangovers next...