There are few more competitive areas these days than broadband. The sector is a battleground of service providers pulling hair and scratching with nails for every last user and now Eclipse has just put a knuckleduster on.
You see nothing says ‘bargain’ like free and this is at the heart of Eclipse’s latest promotion. Get one month’s broadband without coughing up a penny, sign no contract and be free to skedaddle at the end of it. Nice.
The ISP also promises to seamlessly move participants from their existing provider within five working days (this doesn’t contribute to part of the month). What’s the snag? Confusingly, there isn’t one. Users who decide to stay with Eclipse can continue to receive their broadband on nothing longer than a month to month contract. As Luke Lang, marketing guru at Eclipse, explained the logic behind such financial madness:
“We know that customers aren’t used to openness and honesty from ISPs and are always looking for the catch,” he said in a refreshingly candid statement. “But this offer is exactly what it says – try us for free for one month, we know you’ll want to stay. This offer has no risk to customers wanting to try Eclipse.”
“We are confident that once people try Eclipse that they will stay with us. The fact that we still have our first ever customer with us 10 years later and that 80% of our new customers hear about us from recommendations; shows us that they trust the quality of our broadband services, as well as knowing that they get the best customer service from us.”
Has this sector become so competitive it’s been forced to become… (shock/horror) Honest?! These are scary times my readers, scary times.