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ESPN 3D & acTVila 3D Join Sky's 3D Revolution

Gordon Kelly


ESPN 3D & acTVila 3D Join Sky's 3D Revolution

It seems like that race to 50 can't happen soon enough...

Less than two weeks on from completing its terrestrial HD line-up with Five HD and ITV HD, the Murdockian empire has already moved beyond Sky 3D with the additions of recent sports arrival ESPN 3D and Japanese network acTVila 3D.

ESPN 3D will kick-off with an SA vs Mexico World Cup football match followed by an MLB Home Run Derby on 12 July while acTVila 3D will be arriving with a video on demand service soon afterwards. These add to Sky 3D's showing of the Manchester United verses Chelsea match on 3 April and the Coca-Cola Football League Play-Off Finals from Wembley Stadium in May.

As with Sky HD, viewers will need to subscribe to the broadcaster's premiere movie and sports channels and will then get access to these channels for free. Sky 3D broadcasts will also support all 3D TV's since their programming will be compatible with both passive and active 3D viewing technology.

With Virgin Media likely to respond before we all don our bathing suits and hit the backgarden, it looks like we'll be in for a busy summer...


ESPN Press Release



March 22, 2010, 3:41 pm

Gordon, I know you're not impressed with all this "3D" stuff so far, but do you not think it would at least be good for watching sports? I would have thought having a better perception of depth would increase the viewing experience in say a football match for example?


March 22, 2010, 4:58 pm

@Mike337, I think you're overestimating just how powerful 3D technology will be in the home - it certainly isn't anything close to Avatar. In sports footage I have seen the trend has been to make the players looks more three dimensional then the pitch they are on. This has the confusing effect of making the pitch look even more shallow than it does already. That said, it is also early days for direction and production in 3D, so it should improve.

My personal feeling is that the areas where 3D can take-off most initially are gaming and digital photography. Adding that extra dimension into a first person shooter or your holiday snaps tends to come out best so far in my opinion.


March 22, 2010, 6:35 pm

@Gordon digital photography? interesting, so you think we'll be getting "3D" digital cameras anytime soon?


March 22, 2010, 7:35 pm

@Mike337 - there have been models already on the market for more than 6 months ;) http://www.trustedreviews.c...


March 22, 2010, 8:53 pm

Re: Sky 3D - Looks like Virgin have already responded, with 3D-on-Demand:



March 22, 2010, 8:59 pm

@Pbryanw - I was actually at the show on Sunday with Asam (an old friend) and I know that news plus was told some exciting info that we're currently waiting the go ahead from Virgin Media to see if we can run...


March 22, 2010, 9:17 pm

@Pbryanw - It's a negative, so I'm holding fire for now. Sorry all, confidences must be respected (and they aren't enough in our profession!).

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