It's pretty clear what market EA Sports is targeting with EA Sports Active. Not that I can blame EA for trying to capitalise on the market Nintendo has carved out for itself, but do we really need another fitness game?
Well, one reason Active might be worth a look at is that it is, according to EA at least, more likely to help keep users fit. Developed in collaboration with 'fitness expert' Bob Greene (apparently Oprah Winfrey's personal trainer useless fact fans) Active is, says EA, "perfect for the whole family, though designed specifically for women seeking a simple, fun and cost-effective way to achieve a healthy lifestyle."
Primarily the game is controlled using the Wiimote and Nunchuck, but the game is also compatible with the Wii Balance Board allowing addition functionality in many game modes exercises. Similar to Wii Sport's training programme is a 30-Day Challenge mode that sets a sequence of varied 20-minute exercises for players to partake in to reach an assigned fitness goal. There's also the option to create custom work-outs, should a particular exercise take your fancy.
The Wii-exclusive title will cost $60 in the US. There's no UK pricing yet, but I'm guessing a £39.99 MSRP as per just about every other game on the market.