After the air multiplier made the humble desktop fan one of the most talked about gadgets of 2009, Dyson has kicked off 2010 on more familiar ground.
The company has given a global launch to the equally remarkable 'DC26', a cylinder vacuum cleaner small enough to sit on an A4 piece of paper (25(H) x 32(D) x 21(W)). Already available since last year in Japan, Dyson claims the DC26 is a perfect miniature reproduction of its bigger brothers:
"It took us five years to painstakingly compress and rebuild every single component before we had a machine that was a third smaller than its predecessor, yet could still tackle dirt like bigger machines," said James Dyson.
Ultimately that means every one of the 275 components found in larger models is inside the DC26. Such shrinkage suggests durability would be akin to a pane of glass, but Dyson claims tests show it can withstand "5,318 drops onto a hard floor and 10,000 pummels against a metal wall from Dyson’s test team." It also has a seal to lock in allergens and a filter which expels air with up to 150x less bacteria and mould than regular air.
Naturally enough then, all this wizardry doesn't come cheap (does it ever with Dyson?) and the DC26 - given it has the same exact architecture - it will cost you just as much as a full unit with a £249.99 RRP and five year guarantee. Dyson research says 2.3m homes in the UK alone are smaller than 50m2, and while I'd suggest those living in less than 50m2 aren't the most likely to spend £249.99 on a vacuum cleaner I have to admit that yet again the company has managed to come up with that I want I want I want factor...