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Dixons Launches itself into Tablet Market with Advent Vega


Dixons Launches itself into Tablet Market with Advent Vega

We’ve had the likes of fashion house Next and Disgo produce branded tablets in the past few days, so we can hardly begrudge electronics retailer Dixons add to the collective.

Dixons is releasing two tablets, the Advent Vega and the Advent Amico, a high-end and a budget offering, respectively

The Vega will cost £249.99, and is a 10.1in tablet, runs Android 2.2 and is powered by a 1GHz nVidia Tegra 2 dual core processor, so it won’t be short of horsepower for video or games. We imagine they’ll be a memory card slot as Dixons said that there will be a 4GB SD card supplied as standard. It will also ship with a 1.3 megapixel camera at the front. The casing is described as shiny black and is 14mm thick, a sliver thicker than the iPad.

The Amico is around half the price at £129.99 and will have a 7in display, and WiFi and will be slightly bulkier at 15mm thick. There’s was no mention of processor, but it will run Android 2.1 as the OS, offer Wi-Fi and have a camera.

Jeremy Fennell, Category Director at Dixons Retail was honest about the thinking behind the tablets. “We expect tablets to take the computing market by storm and become one of the most popular gifts this Christmas,” he said in a statement.

“While top of the range tablets may be all singing and dancing, the Advent Amico is a great, no frills, starter product. The Advent Vega meanwhile offers those who want more from their tablets a quality, performance product at a very affordable price.”

The Tablets will be available to buy in store from 1 November.


October 7, 2010, 1:14 pm

Any word on if they will have Android Market installed?


October 7, 2010, 1:31 pm

It's almost horrifying how the least expected brands to launch a tablet has launched tablets that seem more competitive for the tablet market than the tablet from Samsung, the actual proper electronic giant.


October 7, 2010, 1:32 pm

A good price for the tablets! Im assuming the Amico will the the usual resistive, slow processor like the tablet that is out from Next, so not really worth it (since I have owned one of the chinese "budget" tablets and I can say its not the best experience)

However the Vega is interesting, is there any mention of whether the screen is resistive or capacative? I am hoping capacative, plus its interesting that they are out on the 1st November, correct me if I am wrong but wouldnt that make this the first Tegra 2 product on the market?

However (apologies for this) I still think im going to hang on for the Notion Ink Adam tablet to come out (as its supposed to be before the end of the year), slightly smaller at 7" and £100 more expensive yes but the Pixel Qi screen and 16+ hour battery life, along with other clever gadgets like the rotating camera, are a massive appeal!

Plus it doesnt look like an iPad clone... :-)


October 7, 2010, 1:39 pm

Edit: Curses, had a brain meltdown, the Notion Ink Adam is 10.1" as well, not 7" like I had said, whoops!


October 7, 2010, 2:10 pm

Wow now everybody&#8217s spewing these things out!

That&#8217s good news, hopefully things will get nice and competitive and prices will drop and quality will rise. Saying that I am sure they all come out the same factory!


October 7, 2010, 3:18 pm

@DC - At a guess, I would say no. Android Market has several requirements, including the fact that the device has to have 3G (hence probably why the Samsung Galaxy doesnt have a wifi only version)


Luan Bach

October 7, 2010, 3:37 pm

If the Vega is anything like the Malata we've got in our office then I wouldn't get my hopes up. It's surprisingly slow for a dual core. Build quality isn't great, but that could be the prototype. Not too bad for £250 I suppose.


October 7, 2010, 9:57 pm

On a related note, the BBC have put up a review of the Next Tablet and (no surprise) it's rubbish:



October 8, 2010, 3:41 am

@Liam birch - what's a matala? Is that the a1011 tegra 2 model as well? I was surprised by the video of that as well, didn't seem to run as quick as I had expected considering the tegra 2


October 8, 2010, 1:09 pm

I don't know what are people complaining about. For £250 i guess I would ask for more but I had great time using Chinese iRobot with vanilla android 2.1. Yes it was slow and didn't respond to every touch but it's not meant to be perfect. It works very well never the less. And it was 140EUR. Only real problem with these machines is battery life Chinese pads have 4-6 hours battery life). its cheap, its not perfect but it works. You get much more then what you paid for. That is reality.

Also i don't understand what you have against resistive screens? They do work! I like a bit of pressure and i like precision. Years of mouse use got me used to precision. My finger is far from precision, but my nails do rather well. On Nokia 5800 i can type as fast as on any physical or capacitive touchscreen mobile keyboard. And I'm not exactly what you call slow.

Luan Bach

October 8, 2010, 5:11 pm

@Stelph yes, it's the one Nvidia has been using for demos.


October 11, 2010, 12:28 pm

Is this the ICD Vega finally coming to the UK? http://convergeddevices.net/

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