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Dixons Launches itself into Tablet Market with Advent Vega

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We’ve had the likes of fashion house Next and Disgo produce branded tablets in the past few days, so we can hardly begrudge electronics retailer Dixons add to the collective.

Dixons is releasing two tablets, the Advent Vega and the Advent Amico, a high-end and a budget offering, respectively

The Vega will cost £249.99, and is a 10.1in tablet, runs Android 2.2 and is powered by a 1GHz nVidia Tegra 2 dual core processor, so it won’t be short of horsepower for video or games. We imagine they’ll be a memory card slot as Dixons said that there will be a 4GB SD card supplied as standard. It will also ship with a 1.3 megapixel camera at the front. The casing is described as shiny black and is 14mm thick, a sliver thicker than the iPad.
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The Amico is around half the price at £129.99 and will have a 7in display, and WiFi and will be slightly bulkier at 15mm thick. There’s was no mention of processor, but it will run Android 2.1 as the OS, offer Wi-Fi and have a camera.

Jeremy Fennell, Category Director at Dixons Retail was honest about the thinking behind the tablets. “We expect tablets to take the computing market by storm and become one of the most popular gifts this Christmas,” he said in a statement.

“While top of the range tablets may be all singing and dancing, the Advent Amico is a great, no frills, starter product. The Advent Vega meanwhile offers those who want more from their tablets a quality, performance product at a very affordable price.”

The Tablets will be available to buy in store from 1 November.

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