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Dell to Offer Exclusive Discounts on Twitter

Gordon Kelly


Dell to Offer Exclusive Discounts on Twitter

It didn't take an economic recession to make 'monetise' the buzz word in social networking, but this takes Twitter in a whole new angle...

In perhaps the most overtly capitalist use of the micro-blogging site to date, giant PC maker Dell has announced it will be offering deals from the Dell Outlet exclusive to Twitter in the US.

"We're offering coupons, really good coupons, to our followers that they can't get anywhere else," added Stefanie Nelson, Dell's Demand Generation Manager. "We're also going to be doing more productivity tips and tricks, more regular tweets and we want them to know we're a resource for them as well to ask questions and comment on our site and really interact with us."

Dell currently has over 12,000 followers on its US site and it seems - if successful - that the scheme will spread to Twitter users in other countries. That said, the drop-off elsewhere is noticeable with Twitter's Dell UK profile currently followed by just 329 users - virtually the same number that puts up with my inane daily tweets. Now this is all a long way from the famed "What are you doing?" Twitter slogan but this social/professional split does seem inevitable for a site with 1 000 per cent annual growth.

Ultimately, the future of Twitter is going to be a very different proposition than it is now where we can innocently listen to a stream of 140 character consciousness from Stephen Fry all day. Whether that's a good thing or a bad thing however depends entirely how the site deals with it. After all, don't we all remember the furore amid the FaceBook redesign?!

So, and it's about time we put this one out there: any major Twitterers amongst the TR masses? Swap follower boasts and IDs in the comments section...


Formal Announcement


February 4, 2009, 7:09 am

Ahem, http://twitter.com/ohmz2008.


February 4, 2009, 12:50 pm

i stopped following stephen fry yesterday. he tweets so much it just felt like spam in the end. drowned out everyone else's tweets. i have about 10 followers and to be honest i'm really not understanding all the twitter hype. everyone goes on about it being a resource and people answering their questions and helping them. that's all well and good when you stephen fry and a million people read your ramblings but for ordinary people your mainly limited to a few guys you know.

by the way Gordon, lol on the profile: aspired smartarse!!

Hamish Campbell

February 4, 2009, 1:43 pm

I must say I haven't tried Twitter, but from your comments it should like getting stacks of facebook status updates. I love my friends, but I really don't give an arse what they are having for breakfast.

Oh and though Mr Fry's twitterings might be annoying his podcasts are really quite entertaining, witty, well thought out, insightful ( insert other long words that mean good). Plus they only arrive once every couple of months!



February 4, 2009, 3:52 pm

Twitter is frankly rubbish. Like most other social networking 'tools' all that is keeping most people tied in is the fear that they might miss out on something by not being involved.


February 4, 2009, 5:34 pm

How very outspoken of you Hugo! I like a good solid opinion, and agree...

I don't understand the point of any of these 'networking' sites. Apparently kids are now collecting friends on these sites like baseball cards (or garbage pale kids cards...if I remember rightly) and then they're getting bullied if they 'only' have 100 friends...

Talk about insecurity- a whole generation will grow up feeling pressured, paranoid and inadequate. And I thought I had it tough in my day, ah well, at least I had my 'Game And Match' Dual screen Donkey Kong to keep me busy :)


February 4, 2009, 5:46 pm

@Hugo - I dunno, I actually blogged about how I think Twitter can improve your life!


February 4, 2009, 7:00 pm


looking back i can't believe the game and watches used to keep me happy for hours but i did love them.

I tried Twitter because of the hype but will probaby abandon soon. Facebook is still great though for keeping in touch with friends, nosing around and checking some talent! If you keep it to actual friends it can be very useful.


February 6, 2009, 5:24 am

Used to agree with Hugo on twitter. But I have buckled under the pressure and signed up. It's actually quite good, although not about to become a major part of my life this month.

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