What is the best way to get 25,000 units of your new Windows 7 phone instantly into the hands of consumers? If you guessed: "Force all your staff to give up their BlackBerrys and use your new Venue Pro " then you win the prize - as this is exactly what Dell Inc. has decided to do.
In a direct move against Research in Motion (RIM) who make the Blackberry, Dell has admitted as much telling the Wall Street Journal: “Clearly in this decision we are competing with RIM, because we're kicking them out.” No messing there then.
Dell employees will be offered their own Venue Pro (formerly known as the Lightning) in exchange for their BlackBerrys with the big switch starting next week. Into the future staff at Dell will be offered Android-based phones as well. As well the benefits of getting its own staff using its own phones, it will help save 25 per cent from Dell’s communications budget.
Not content with getting its own staff to convert, in the coming weeks Dell will roll out similar offers to its businesses clients. So are RIM worried? Not a bit of it: “"We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity," a spokesperson said.
The move does suggest that Dell is going to be sticking around in the mobile phone market which no doubt will please its good buddy Microsoft who counts Dell as one of its biggest allies in the mobile phone market. In a similar move earlier this year, Microsoft declared it would give every single one of its 89,000 employees a Windows Phone device.