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Dell to Give Staff Venue Pro Handsets

David Gilbert


Dell to Give Staff Venue Pro Handsets

What is the best way to get 25,000 units of your new Windows 7 phone instantly into the hands of consumers? If you guessed: "Force all your staff to give up their BlackBerrys and use your new Venue Pro " then you win the prize - as this is exactly what Dell Inc. has decided to do.

In a direct move against Research in Motion (RIM) who make the Blackberry, Dell has admitted as much telling the Wall Street Journal: “Clearly in this decision we are competing with RIM, because we're kicking them out.” No messing there then.

Dell employees will be offered their own Venue Pro (formerly known as the Lightning) in exchange for their BlackBerrys with the big switch starting next week. Into the future staff at Dell will be offered Android-based phones as well. As well the benefits of getting its own staff using its own phones, it will help save 25 per cent from Dell’s communications budget.

Not content with getting its own staff to convert, in the coming weeks Dell will roll out similar offers to its businesses clients. So are RIM worried? Not a bit of it: “"We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity," a spokesperson said.

The move does suggest that Dell is going to be sticking around in the mobile phone market which no doubt will please its good buddy Microsoft who counts Dell as one of its biggest allies in the mobile phone market. In a similar move earlier this year, Microsoft declared it would give every single one of its 89,000 employees a Windows Phone device.


November 5, 2010, 10:21 pm

If you have to give people this mobile to improve sales then you obviously have a problem. Anyway all those working for the company can afford the device.


November 5, 2010, 11:41 pm

I see nothing wrong in giving your staff a 'phone IF it saves 25% of the comms budget. It also gives them horses mouth feed back on how darn good or bad the phone and software is....

Martin Daler

November 6, 2010, 2:46 am

It's not about "If you have to give people this mobile...". It is all about sending a clear message that you are here to stay in this market, fully committed. And getting quick feedback whilst saving a load of money to boot - this really is a smart move.

I'd like to let it be known that I also would like to help Dell and am willing to surrender my Moto W377, reluctantly, for a Venue Pro :)


November 6, 2010, 11:00 am


Not sure what you're getting at. Providing them for internal staff does not equate to sales. Do you really expect Dell to have their staff using a competitor's product when there is an internal alternative? Would you expect Saint Steve to pull out a Thinkpad at the next apple board meeting? This is not about giving people toys, it's about what their people use to check corporate email etc.


November 6, 2010, 9:59 pm

Damn good idea - how could one expect Dell sales to promote their own phones while still using Blackberry&#8217s. I applaud the Dell management team for this clear commitment to using Dell equipment to support Dell sales....

@@Zero it's about showing the World you're behind your own products not about improving sales.... :)


November 6, 2010, 10:00 pm

...and NO I do not work for Dell


November 7, 2010, 1:07 pm

Don't see an issue here. Why wouldn't they use their own product?

Lots of banks insist that their employees have a current bank account with them.

I think this story is getting more attention than it deserves.


November 13, 2010, 1:04 am

Nothing wrong with 25 000 beta testers.

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