When Dell killed off its Dimension brand late last month something new was clearly in the offing, it is called 'Vostro'.
Targeted specifically at that wonderfully imprecise group known as 'Small & Medium Enterprises' (SMEs) Vostro (Latin for 'Yours') is not only a new range of desktops and notebooks but also a complete range of Dell services designed to simplify life for diddy businesses.
PC 'TuneUp' optimisation software, 'DataSafe' online backup and remote technical assistance are among the value-add options Dell will be rolling out while it promises to strip all but the most basic trialware (antivirus remains) from its systems so customers can get up and running more quickly.
So what of the hardware? We get four laptops: the budget AMD touting 15.4in 'Vostro 1000', portable 14in 'Vostro 1400', midrange 15.4in 'Vostro 1500' and desktop replacement 17in – yep – 'Vostro 1700' and two desktops: the Vostro 200 Mini Tower and Vostro 200 Slim Tower.
Other than the budget version, the lappies all come with Windows Vista and start from a ridiculously cheap £229 (ex VAT, ex delivery) with Santa Rosa upgrades also available. As for the desktops, they are solely Intel based and also come in super stripped options priced from just £129 (ex VAT, ex delivery) with the option to spice them all the way up to Core 2 Duo centred monsters.
An entry level colour laser printer – the 'Dell 1320c' – and 19in widescreen LCD – the 'E198WFP' – have also been added to the brand at £179 and £139 respectively (again, ex VAT ex delivery).
Dell isn't the first company to attempt to tackle the notoriously imprecise SME market but with initiatives such as its IdeaStorm customer website (responsible for Windows-less, XP and Linux based laptops in recent months) bringing requests rapidly to fruition it could be the first prepared to genuinely listen...