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Could The Poco Pro Really Exist?

David Gilbert by

Could The Poco Pro Really Exist?

A 14 megapixel camera combined with a media player all in the form that fits neatly in your wallet – and all for £200. That’s the concept behind the Poco Pro but whether or not it can deliver on its promised features is another question entirely.

The Iain Sinclair designed camera is now available to reserve with shipping due in June 2011 but whether this camera will ever actually exist is up for discussion. The reason for the scepticism is that the camera features are extensive and very impressive. They include the ludicrously large 14 megapixel sensor, 2.4in AMOLED screen, integrated media player, automatic uploading to social networking sites and a microSD card slot.

Oh I forgot to mention the Poco Pro is also a full 1080p high definition pocket video camcorder – which is nice. The camera is 85.6 x 54 x 5mm (size of credit card though a bit thicker) and weighs in at 65 grams. It has 4GB internal flash storage with the option to upgrade with up to 32GB with a microSD card. Iain Sinclair claims “excellent low light performance and can outperform much larger and bulky rivals” as well as some “some DSLR type manual controls such as mechanical shutter and continuous variable aperture.” Big boasts to make for such a small device.

If this camera does eventually come to light in the middle of next year, we will tip our hat to Sinclair as it will be a huge jump forward in the design of compact digital cameras and could point the way for the future.

Source: Iain Sinclair

Go to comments


December 23, 2010, 5:50 pm

Exist? Yes. Sell? Hell no.

Look at that tiny lens, who in their right mind would want 14 MP trashy compressed JPEGS & noisy jello 1080 from that? This is just a stripped out smart phone...and i'm pretty baffled by the statement "...huge jump forward in the design of compact digital cameras and could point the way for the future."

I really can't see this ever making it to market, unless the company wants to lose money!

Chris Hamer

December 23, 2010, 6:50 pm

I think this will sell. There are a lot of people who are not technical minded/don't know what difference the size of the lens makes and think 'oh wow 14mp that must be awesome and as good as other cameras'. Those are the kind of people this will sell too, they only care about aesthetics as they will probably only use it for facebook type snap shots.


December 23, 2010, 6:55 pm

Hmmmmmmmmmmmmmmmmmmm........ no thanks lol

Don't really understand what this will do over any smartphone?


December 23, 2010, 7:26 pm

@joose "....Don't really understand what this will do over any smartphone?"

Fit in your shirt pocket? :)


December 29, 2010, 12:04 am

hmmm, that lens is exactly where my middle finger rests on my camera when I take photos.

Tim 1234

January 5, 2011, 7:05 am

This could be a camera equivalent of the Clive Sinclair C5 vehicle & lots available on eBay for 30 quid in a years time...

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