It is a feature demanded by iTunes users for many years now and finally Apple has bent its ear.
'Complete My Album' is as straightforward as its rather literal name suggests: when a user buys an audio track from iTunes they can now put that cost towards the purchase of that artist's album. Or, as Apple rather horribly spells out:
For example, a user who’s already purchased three 99 cent singles and decides to buy the corresponding $9.99 album would be able to download the remaining songs to complete the album for just $7.02, without having to buy the singles again.
For those of us who mastered addition and subtraction at school perhaps we should just be grateful there isn't an entire flash presentation and 'iTunes calculator' being launched alongside.
Now there is a catch – but as far as Apple catches go this is rather a small one – and that is the Complete My Album offer is only valid for up to 180 days after first purchasing the individual song(s). Naturally this rule was introduced to stop users completing their pre-existing collections on the cheap and I say fair enough. After all if you own 'Smells Like Teen Spirit', 'Brain Damage/Eclipse', 'Yellow Submarine' or 'Voodoo Chile' and weren't smart enough to buy the whole of Nevermind, Dark Side of the Moon, Revolver or Electric Ladyland by now you don't deserve the credits.
Complete My Album is immediately available, though in a perfect world it would have been launched on 28 April 2003...