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Cloud Storage Needs Double In 12 Months

David Gilbert


Cloud Storage Needs Double In 12 Months

Online or cloud storage is becoming increasingly popular and that fact has been underlined by a survey which shows that the average 60-day old account has doubled in size over the last twelve months, from 122GB to 238GB.

These results were produced by Livedrive, a leading online storage company, with the information gathered from 10,000 of its customers It shows the most commonly stored files were images, taking up 40 percent of all file uploads each week. Next on the list were music files with Livedrive estimating the average value of each customer’s online music collection at £1,500. Rounding out the top three of commonly stored files are documents with PDFs and Excel spreadsheet among the most popular.

Livedrive's new data centre on London's docklands

Livedrive recently entered a self styled Storage War with other cloud storage company Mozy, who removed the unlimited aspect of its customers accounts while Livedrive retained it. Andrew Michael, Livedrive CEO says that he doesn’t see consumer storage reaching a plateau at any point in the near future: “Camera resolutions are still increasing, HD digital video cameras are becoming more popular, HD video downloads from the likes of iTunes are becoming the norm, even music files now have higher bitrates and file sizes. And broadband speeds are on the up, so the quality and size of downloadable media will continue to increase.”

In order to meet demand, this month Livedrive opened its third state-of-the-art data centre in London’s docklands, which uses a new storage platform developed by Livedrive to store almost 100 petabytes of data with “record-breaking efficiency and resilience.” The company currently holds 10 billion files from half a million customers so lets hope no one presses delete by accident. Of course we have seen instances where online storage can be less than reliable such as the time photo-blogger Mirco Wilhelm had 4,000 of his images were deleted by accident by Flickr.

Arctic Fox

February 17, 2011, 8:15 am

For the private punter I utterly fail to see the advantages (at least at the present time). Large HDs are now in practice dirt cheap - you can get 2 Tb for as little as £70 from name producer for crying out loud. Plus the fact that this is going to slaughter available bandwidth - especially if/when they start doing this with smartphones. Getting the stuff up and down the pipe is going to absolutely crucify wireless bandwidth.


February 17, 2011, 3:12 pm

Totally agree with Arctic Fox. Of course backing up data is important, but why bother doing it in the cloud. In the event someone needed all their data restored after say, a broken internal hard drive, to download it all again would take weeks.

Also, the thought that cloud storage will become the primary method of storing data one day is absurd. To know that all your data is at the mercy of some company out there, probably claiming copyright too over anything you upload.


February 17, 2011, 3:27 pm

For the private punter I see two big advantages -

1. Access from anywhere (potentially) in a relatively easy manner.

2. Backups that are automatically off-site.

Brian Carter

February 17, 2011, 3:43 pm

I'm with Kaurisol on this. Automatically backing up off-site is essential for me. I'd hate to lose the photos and videos. I get nervous enough when I haven't copied them off my camera for a few weeks.

If I get burgled then they will most likely take the items I have it stored on. If there's a fire then it's likely that they'll die then too. I could add a NAS box in the roof to avoid the burglary problem but the fire issue still remains.

£35/year for unlimited backup space seems a small price to pay.

It's a pure backup though (plus an occasional remote grab of a file). I use the local files for using it.


February 17, 2011, 6:20 pm

I use Dropbox and it is fantastic, I use it for both business and for personal stuff. I have an account I share across with my parents and my sister (+family) so we can see each others photos/ video clips etc. Its great as we all live far apart.

For business, admittedly I am only a very small business, but I don't need a server (+support) as we all share folders and all documents sycronise across our computers. Gives complete back up should a computer fail. If my business and home were burled the same night and all computers were taken. I could (as a quick option) pop down to PC World, buy some cheap computers and be up and running in a day. I can also easily get access to all my files via the android app, which has helped me on numerous occasions.

Hard Drives are great, but it reality you need two for each one you plan to use, running in mirror raid, in case one breaks down - and this doesn't help you if the computer is stolen.

Long live Dropbox!

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