Online or cloud storage is becoming increasingly popular and that fact has been underlined by a survey which shows that the average 60-day old account has doubled in size over the last twelve months, from 122GB to 238GB.
These results were produced by Livedrive, a leading online storage company, with the information gathered from 10,000 of its customers It shows the most commonly stored files were images, taking up 40 percent of all file uploads each week. Next on the list were music files with Livedrive estimating the average value of each customer’s online music collection at £1,500. Rounding out the top three of commonly stored files are documents with PDFs and Excel spreadsheet among the most popular.
Livedrive recently entered a self styled Storage War with other cloud storage company Mozy, who removed the unlimited aspect of its customers accounts while Livedrive retained it. Andrew Michael, Livedrive CEO says that he doesn’t see consumer storage reaching a plateau at any point in the near future: “Camera resolutions are still increasing, HD digital video cameras are becoming more popular, HD video downloads from the likes of iTunes are becoming the norm, even music files now have higher bitrates and file sizes. And broadband speeds are on the up, so the quality and size of downloadable media will continue to increase.”
In order to meet demand, this month Livedrive opened its third state-of-the-art data centre in London’s docklands, which uses a new storage platform developed by Livedrive to store almost 100 petabytes of data with “record-breaking efficiency and resilience.” The company currently holds 10 billion files from half a million customers so lets hope no one presses delete by accident. Of course we have seen instances where online storage can be less than reliable such as the time photo-blogger Mirco Wilhelm had 4,000 of his images were deleted by accident by Flickr.