In a bolt from the piano black blue, Cisco has announced it plans to kills off its famous Linksys brand.
Talking to Euro press at a roundtable Cisco CEO John Chambers said (in somewhat broken English) Linksys was 'end of life' and the networking giant would soon pull its products under the larger Cisco tag.
"It will all come overtime into a Cisco brand," he said as he continued his erratic English. "The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. As you go globally there's very little advantage in that."
I have to say I kinda do and kinda don't (to use Chambersian English) agree here. While it's all sunny and light to release products under a single internationally recognisable name grouping both low end consumer devices and Enterprise level solutions under the same brand can make things a little muddy. Furthermore, companies like HP (Compaq & Voodoo), AMD (ATI), Dell (Alienware) and many more successfully run dual branding to break up and simplify categorisation of their products.
Still, this is Cisco we're talking about here – a company with an operating revenue of more than $28bn. It could probably swallow Finland and no one would notice (other than Nokia... *rubs hands together* Swallow Finland! Swallow Finland!)
Catch JC giving Linksys the silver bullet on video here.