There was much furrowing of brows from serious types when Richard Desmond, Daily Express and adult entertainment publisher, bought Five. However, having decided to return to the original Channel 5 brand, he's now shown an acumen evidently lost on the channel's previous owners by reversing their decision to leave the collaborative IPTV platform Project Canvas.
The project, which has the BBC, ITV, BT, Channel 4 and TalkTalk as partners, will bring video-on-demand to people's TVs via purpose built set-top boxes. Earlier in the year it attained BBC Trust approval, that after Sky complained to the Trust about the ramifications of the project. Naturally, Sky's opposition only confirms that Project Canvas is a very good idea!
Speaking of the about turn, Richard Desmond had this to say: "Project Canvas is set to shape the future of broadcasting and open up new and exciting possibilities for viewers. This is important to the future of Channel 5 and having an open internet-connected TV platform fits closely with our plans to bring brilliant new content and interactive services to viewers."
On a scale of one to ten, we'd give Desmond a nine for this decision. We're sure he'll be chuffed.