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Channel 5 Back in Project Canvas

Andy Vandervell by

Channel 5 Back in Project Canvas

There was much furrowing of brows from serious types when Richard Desmond, Daily Express and adult entertainment publisher, bought Five. However, having decided to return to the original Channel 5 brand, he's now shown an acumen evidently lost on the channel's previous owners by reversing their decision to leave the collaborative IPTV platform Project Canvas.

The project, which has the BBC, ITV, BT, Channel 4 and TalkTalk as partners, will bring video-on-demand to people's TVs via purpose built set-top boxes. Earlier in the year it attained BBC Trust approval, that after Sky complained to the Trust about the ramifications of the project. Naturally, Sky's opposition only confirms that Project Canvas is a very good idea!

Speaking of the about turn, Richard Desmond had this to say: "Project Canvas is set to shape the future of broadcasting and open up new and exciting possibilities for viewers. This is important to the future of Channel 5 and having an open internet-connected TV platform fits closely with our plans to bring brilliant new content and interactive services to viewers."

On a scale of one to ten, we'd give Desmond a nine for this decision. We're sure he'll be chuffed.

Go to comments

Simon

August 24, 2010, 8:44 pm

"However, having decided to return to the original Channel 5 brand" Andy, can you expand on that please?

autosapien

August 24, 2010, 10:44 pm

It was called "Channel 5" when it first launched in 1997. They rebranded it to "Five" a few years ago.

hellodavey

August 24, 2010, 11:49 pm

Why won't set top boxes just die! Just let us have it on our computers.

jopey

August 25, 2010, 5:03 am

@hellodavey You already have it on your computer, it's called the internet. I'm sure there will be a canvas website which is much like the Tv application. Plus "set-top box" is a misnomer in regards to Canvas. It's going to be put into TV's like the youtube and Lovefilm player etc. If you don't want a new Tv I'm sure it will also be on Wii/PS3 and blu-ray players. Maybe even Xbox 360 if Microsoft get over themselves and allow non-gold members to access it (which is the only reason BBC iPlayer isn't on that platform).

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