It was inevitably only ever a matter of which broadcaster would be next to join Sky showing 3D TV. The answer: Channel 4, which will be showing a selection of 3D programmes this autumn.
In true typical, gimmicky, 3D style, the line-up of content includes a clip show entitled "The Greatest Ever 3D Moments" - or at least, the greatest ones recorded in 3D - and "Derren Brown's 3D Magic Spectacular." Then again, ‘rare footage' of the Queen's 1953 coronation in 3D might be worth a watch. A mix of films will also be shown in 3D.
Channel 4 will be using ColorCode, which apparently looks fairly normal to the naked eye, but also gives a 3D effect when viewed with the required glasses. These will be distributed in Sainsbury's stores, with which Channel 4 is partnering.
Channel 4 also says it hopes to get advertisers involved, showing ads in 3D. Whether that will add or detract from the experience we'll have to wait and see.
Via home Cinema Choice.