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Casio Launches Tryx Compact Camera

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The appearance of the Casio Tryx compact camera is difficult to describe. Think Dell Inspiron Duo meets compact camera which looks a bit like a phone, then watch this video from the press launch here at CES.

Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. describes it as: “Unlike anything the industry has ever seen, TRYX brings unparalleled innovation and versatility straight to consumers’ hands with a radical new design” and for once we agree wholeheartedly with the marketing hyperbole.

The panel display of the Tryx flips out from the bezel, which itself can rotate 360 degrees to be an anchor, a handle, a mount or a hook from which to hang the device while you shoot.
The 3 inch LCD screen – at 460K pixels with a 3:2 aspect ratio - can be rotated up to 270-degrees so that users can see themselves in the frame. It also features an touch-screen interface which puts the controls right at the user’s fingertips.

Behind the style is the substance - the camera has the ability to record full HD, 1080 video at 30fps and boasts a 12.1 megapixel back-illuminated CMOS. The sensor is coupled with dual core processors which powers creative functions, including High Dynamic Range (HDR) imaging, High-Speed SR Zoom and slow motion video.
The overall size of 122 x 59 x 15 mm makes it handy to tuck away in a pocket, which we wouldn't be averse to doing as the screen can be folded into the body of the camera to avoid being damaged by keys or spare change. Not that you’ll have much of it, as the Casio TRYX will be available in the US and Japan from April 2011 and will cost US $249.99.

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