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Canon announces new compact cameras


CES 2010: Canon Announces New Compact Cameras

Canon has announced four new additions to the lower end of its compact camera range, combining easy point-and-shoot operation with advanced imaging technology.

First up is the PowerShot A495, which will be replacing the popular A480 at the bottom of Canon's compact camera range. The new model features a 10.0 megapixel CCD sensor, a 3.3x optical zoom lens and a 6.2cm (2.5 inch) monitor with a resolution of 115,000 dots. It's designed to be easy to use, and offers a Smart Auto shooting mode with scene recognition technology capable of detecting 18 different scene types, as well as automatic i-Contrast dynamic range boost. It also has a Low Light mode ISO booster, motion detection technology and a VGA video recording mode with a YouTube uploader program included on the CD. The camera is compatible with the high-capacity SDXC memory card format, offering massive terabyte storage capacity.

Also announced today is the PowerShot A490, which will be sold in the UK exclusively through the Argos store chain. The A490 is almost identical to the A495, but has only 13 scene modes and is available only in silver, while the A495 is also available in blue and red. Both cameras will be going on sale in February. The A495 will have a recommended price of £139 at launch, while the price of the A490 will be decided by Argos.

Positioned slightly higher up Canon's model range are the new PowerShot A3000 IS and A3100 IS, a pair of slim mid-range compacts that will replace the old PowerShot A1100. Both cameras offer a 4x zoom lens with optical image stabilisation, Digic III image processing and a 6.7cm (2.7-inch) monitor with a resolution of 230,000 dots. The A3100 has a 12.1 megapixel 1/2.3-inch CCD sensor, while the A3000, which will be sold in the UK exclusively through Argos, has a 10.0 megapixel sensor.

Both cameras feature Smart Auto mode with automatic scene recognition able to choose between 18 different scene programs, as well as i-Contrast dynamic range enhancement, Smart Flash exposure and advanced face detection technology with Face Select and Track. Both models also have VGA video recording, and are compatible with the high-capacity SDXC memory card format. There is no pricing information yet for either the A3100 or A3000, but both will be going on sale from February.

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