Look, it's almost Mobile World Conference time and the rest of the industry hasn't entirely given up with competing news announcements...
Catching our attention more than most is Canon, which has announced a highly welcome addition to its famed EOS range in the shape of the '550D'.
Key points are as follows:
- 18 Megapixel APS-C CMOS sensor
- DIGIC 4 processor with ISO 100-6400 (Expansion to 12800)
- Continuous shooting at 3.7fps
- Full HD Movie recording with manual control and selectable frame rates
- 3in 3:2 Clear View LCD with 1,040k dots
- iFCL metering System with 63-zone Dual-layer Metering Sensor
- Quick Control screen to change shooting settings
- Exposure compensation +/-5 stops.
- Select maximum value for Auto ISO
- External Microphone socket
- Movie crop function
In fact, our only gripe/fear is how Canon's infamous transatlantic pricing will work out. In the US a reasonable $799 RRP (£512) has been stamped on the 550D with a lens kit, but this could easily end up circa £700-800 if Canon repeats the stunts of previous models. If not, then everyone should be happy - oh, apart from those who stumped up for an EOS 500D when it came out less than nine months ago...
EOS 550D Sample Images (links to zip file download)