We reviewed the BenQ Joybee 150 a little while back and were impressed with it overall. I was therefore glad to see that BenQ is extending its digital audio player line.

Best of the bunch is the Joybe 120 which basically looks like a cut-down Joybee 150. Just like its big brother the Joybee 120 looks great. It's finished in a brushed metal effect that feels good to the touch as well. There’s a good backlit display that’s about half the size of the Joybee 150.

The Joybee 120 is very small and extremely stylish just like an MP3 player should be.

The Joybee 120 weighs an amazing 24g and comes in 128 and 256MB flavours. There’s a USB 2.0 interface for fast file transfer and the device will playback both MP3 and WMA files. There’s even an integrated FM radio tuner. Power comes from a built-in lithium-ion rechargeable battery that provides 16 hours of playback. The battery is charged directly from the USB port.

The Joybee 110 is a quirky looking device that’s also very light and small. It shares many features from the other Joybee products, but it doesn’t feel as solid or special as the Joybee 120 and 150. The built-in lithium-ion battery will provide 10 hours of playback and will charge direct from the USB port.

An odd looking MP3 player, but it will no doubt appeal to someone looking for something different.

BenQ also had a prototype of its new hard disk based digital audio player. There’s no launch date or pricing information as yet, but it’s clear that BenQ has based the device on the Apple iPod.

If imitation is the sincerest form of flattery, Apple should be blushing.

Finally, I saw a cool BenQ USB memory key. As you can see from the picture it’s roughly the same size as my PQI memory key, but it is slightly fatter. That said, it has a tactile rubberised finish and because the USB connector slides out, there’s no cap to lose

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