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CES 2010: Sony Touts 3D TVs and New 'Monolithic' Design

Andy Vandervell


CES 2010: Sony Touts 3D TVs and New 'Monolithic' Design

Another press conference, another 3D demonstration, but at least Sony took a novel approach to the whole thing. Before it got to the important business of its new 3D TVs and 'monolithic' designs, it staged a live performance by Taylor Swift that was simultaneously broadcast in 3D on a projector behind her. All of which was frightfully nice, but we're more interested in tech – besides, Beyoncé had one of the best videos of all time, okay?

Where's Kanye when you need him? That's what I want to know!

Trivialities dispensed with, Sony added to the invading hoards of 3D TVs in announcing its flagship TV range, the LX900 series (below). An edge-lit LED backlit LCD TV, the LX900s will be available in 40, 46, 52 and 60in sizes, will come with two active shutter glasses, utilise Sony's Bravia Engine 3 and come with integrated Wireless-N Wi-Fi.

240Hz, 'Motionflow PRO' processing is another highlight, but most eye-catching is the stunning new 'monolithic' design – a design which the press shots don't do justice. One final technical feature is what Sony calls the 'Intelligent Presence Sensor', which uses face detection to discover when there's no one in the room, dimming and then eventually turning off the TV should this remain the case.

Mixing things up is the HX900 (above), which is a local dimming variant. It lacks both the integrated Wi-Fi and the presence sensor, but all other aspects (as far as we know) are exactly the same. It will come in 46 and 52in versions. Running parallel is the HX800, an edge-lit version of the HX900.

Next is the NX800 series (above), which also returns to edge-based LED backlighting. As designs go it's probably the best of the lot thanks to the flat base/speaker bar, which accentuates the slim, minimalist panel section very nicely. Technically it's very similar to the LX900 but for the lack of 3D support, however it does retain the integrated Wi-Fi that's missing from the HX900s. Available sizes will be 46, 52 and 60in, with prices starting from $2,800 and rising to $4,600.

If that sounds a little dear to you, the EX700 range (pictured below) sports a simpler design, just 120Hz processing and lacks integrated Wi-Fi. Prices will start at $1,100 for a 32in, going all the way up to $3,900 for a 60in.

There are a few models below these, too, but it all gets a bit mediocre (and complicated) from here on in so we'll save you the sordid details. As ever it's likely the UK versions of these sets may be slightly different, so we await confirmation on what we will get at a later date.

Hamish Campbell

January 7, 2010, 1:59 pm

So my TV is connected to the internet and tracking my face.

My Owellian nightmare has come true.


January 7, 2010, 3:23 pm

Don't worry Haim, if HP are supplying the face recognition technology we can all just watch in Al Johnson 'blackface' makeup and THEY'LL NEVER KNOW WE'RE THERE!


I know quite a few people who like to watch movies in complete darkness, is the facial recognition thingy-whatsit still going to work in the dark?


January 7, 2010, 5:03 pm

Who is "Kayne"? :P And does he like fish sticks?


January 7, 2010, 5:29 pm

This all sounds very nice, but 1. I don't personally like the idea of having to wear 3D glasses to view 3D tv! and 2. With all this time and effort Sony are putting into this technology, when are they going to start producing recordable Blue Ray players over here, preferably with built HDD's as well?!!


January 7, 2010, 6:49 pm

@haim: Time to Party like it's 1984!


January 7, 2010, 8:13 pm

they are angled back....seriously, anyone see a problem with this..?

I for one will not enjoy seeing an image of ceiling light reflected back at me...

not that any of these sets appeal to me anyway


January 8, 2010, 4:51 am

Seems they are all going to "force" 3d on anybody wanting to pick up a middle to top end TV which obviously WILL add to the end cost of the product whether you want it or not.

Could be a very dangerous year for manufacturers as I am sure that most customers would rather they concentrated on actually improving picture quality and fixing their bugs than choosing to "pimp up" their existing range with unwanted gizmos ... which may be cool to some but not me I am afraid.

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