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CES 2010: Ford Unveils Futuristic 'MyFord' Dashboard UI

Gordon Kelly


CES 2010: Ford Unveils Futuristic 'MyFord' Dashboard UI

One of the more unusual companies to present at CES this week is Ford, but it certainly showed tech know-how to match up to the more dedicated electronics firms out there...

Ford has announced 'MyFord Touch', a new driver interface which finally makes cars' controls look as cool as the ones you see in the movies. Primarily built around either one or a pair of large capacitive touchscreens, MyFord Touch presents a finger friendly and visually appealing way of displaying not just the usual GPS, parking guides and media playback information, but also a full array of personal settings (seat position, climate control, preferred UI layout, etc) that can download over USB and synchronised from one car to another.

As for passengers, the homescreen can be split (bottom left image), so that each side of the car has its own individual settings and preferences. Meanwhile a 4.2in LCD will be centrally mounted beside the speedometer offering a smaller version of the main display so drivers don't have to look too far away from the road (the far right pair of images). This safety measure is backed up by customisable steering wheel controls which allow drivers to safely operate MyFord when on the move.

On the downside, to take advantage of all this you will need to buy Ford cars, but that's hardly Ford's fault since the car industry is bafflingly slow at adopting cross-manufacturer standards. Furthermore, Ford says it will only roll out MyFord Touch on a few select models during 2010 (the Ford Edge and Lincoln MKX) with a wider adoption only coming in 2012 with the Ford Focus with 80 per cent deployment by 2015.

That said, we may well have seen the future of in car technology and it wasn't invented by Ferrari, Aston Martin, Mercedes or BMW - it is by Ford!


January 8, 2010, 10:59 am

Hmm.... this looks a lot like the electronic dashboard you'll find on a Mercedes S-class or the new Range Rover.


That said, if Ford can herald mass adoption then Kudos to them.


January 8, 2010, 3:26 pm

... But how on earth can seat position be "synchronised" between cars? OK so the adjustment could be automated - but surely your preferred seat angle and height in a Focus is likely to be different from that in a Fiesta, Mondeo etc?

This level of in-car tech has the potential to be very useful, however it also has the potential to be badly implemented and end up as a mess of confusing menus. I know banging on about "inutuitive user interfaces" is rather cliched, but when it comes to a complex system on a single screen, which needs to be operated one-handed without causing distraction, it really matters.


January 8, 2010, 4:46 pm

Head up display of speed would be the best thing to introduce if you ask me.

These days one spends so much time watching the speedometer & not the road!


January 8, 2010, 6:45 pm

@mark, these days people spend more time texting than watching the road!


January 8, 2010, 7:24 pm

@Ohmz, it's almost impossible to write a text or do anything using a touch screen and drive at the same time without taking your eyes off the road... so I've been told. You have to look at the screen for all interaction. At least with buttons and T9 you could tap away with one hand and keep your eyes on the road. Apparently.


January 8, 2010, 8:12 pm

@Orinj, people can surprise you. :)


January 8, 2010, 8:22 pm

my vision is that we have segmented reality & buildt in satnav & realtime rear cam & all other widgets (traffic & music control & phone & object warning & speed cam alert) on windscreen...

a huge transparent plastic panel inside the windscreen in case it cracks...


January 8, 2010, 8:30 pm

typo: augmented reality


January 8, 2010, 9:01 pm

@xbrumster: Freudian slip?

But it is very frustrating that Pioneer can do a one box double din for £900 that does all that stuff as described, but to get the same with the car it's £2500 and the rest.

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