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CES 2010: Sharp Unveils Quad Pixel Tech

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We fully expected to see row upon row of 3D TVs at CES this year, so it was a pleasant surprise to find Sharp announcing a genuine innovation in TV technology. Known as 'quad pixel' or 'four primary colour' technology, Sharp's latest edge-lit LED backlit LCD TVs add yellow to the traditional red, green and blue colour filters, creating RGBY.

Sharp reckons this extends the colour gamut of its new range of TVs to more than a trillion colours, obviously providing particular enhancement to anything with a yellow hue. To demonstrate the difference Sharp had one of its current generation TVs up on stage alongside its new efforts. Superficially the new models certainly looked better, a fact helped by the dominance of sunflowers on screen, but we really need to see them compared to rival TVs to get a good idea of how good they really are.

This tech will be incorporated into a large range of TVs that start at 40in with the LE810 series, through to 60in on the LE820 series and a massive 68in for the LE920 series. All these new models will also incorporate 'Instaport', which aims to improve the speed of switching between inputs, while the LE810s boast 120 Hz processing and the LE820 range 240Hz. Both those ranges will go on sale in the US in March, with prices starting at £1,799 for a 40in LE810 and rising to £3,999 for the 60in LE820.

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