We said back in September that Bulldog could be the third UK ISP to bring us ADSL2+. It didn’t quite happen but the troubled company looks set to give its much maligned customers a shot in the arm by going live with a 20Mbps service.
March is the due date for this formerly fantastic (and recently more evil than Beelzebub himself) company and follows the successful national expansion of its ADSL2+ trials after it conducted localised ones at the back end of last year.
It has to be said too that while Be Unlimited and UK Online already have ADSL2+ services underway and the likes of Pipex, HomeChoice, Freedom2Surf and NTL are touting either the same technology or greatly increased speeds, this looks to be potentially the largest scale rollout so far. Even if it could be challenged by the fact that Be has just secured £24.5m in funding (also known as the: Djibril Cisse and Jean-Alan Boumsong Package) to spin their service out across the country.
Still, in its release Bulldog said it was “determined to deliver a superlative customer experience with the commercial launch of its product, both from a technical and customer experience perspective” which – though terrible in terms of grammar – is nice to know.
Of course, being Bulldog, a smooth publicity ride seems rather unlikely and broadsheets The Times and Telegraph are both reporting that Bulldog owner (and great meddler) Cable & Wireless may pull out of the retail broadband market altogether and put its ISP up for sale. This is typical of the media circus that has swamped both companies for the last 18 months and, as usual, we wait eagerly for our next instalment...
(Rumours that in the ensuing episode Bulldog CEO Emanuele Angelidis will slip on a hiking trip and be left clinging to a crumbling ledge only to be rescued by the loyal Collie of HR Manager Bernard Buckley have yet to be confirmed)