When most people lay out hundreds, often thousands, of pounds purchasing their new laptop a decent bag to carry and protect it is too often far from their minds. That said, the message is slowly getting out and looking to vie for your affections with the likes of Crumpler, Exspect, Pakuma and even Logitech is Brenthaven and signs are its rivals should be worried.
The case specialist is really upping its game this year as it launches a new strategy called 'Zero Impact' which has seen the company take huge steps towards becoming a completely carbon neutral business and simultaneously revitalise its product lines. Key amongst this new push are an impressive mix of mainstream and speciality offerings supporting everything from 17in gaming desktop replacements to featherweights like the Lenovo X300 and MacBook Air.
Mainstream customers consequently will get a kick out of the redesigned Eclipse Sleeves (£29.95) and ProLite III (£79.95) cases which offer custom fits with dedicated protective compartments and plenty of pockets, while the backpack brigade are served by the ultra light weight single shoulder Sling II (TBA) and explorer's friend, the Trek BP (TBA), which provide specific storage areas for an AC Adaptor, a recessed MP3 player, mobile phone and even a zipped external water bottle holder to avoid costly spills.
As for the road warrior, this hardcore bunch will be tickled by the 'Mobile Trek WC' (£129.95) - one of the first proper laptop wheeled cases we've seen - which provides not only laptop protection but enough space for overnight clothes and the remarkable 'Checkable Case' - Brenthaven's most protective model capable of withstanding 250lbps of direct pressure - designed allow laptops to be checked into hold luggage at airports!
Lastly women even get a bit of style with the 'Leather Tote' case, a 100 per cent leather bag with dedicated notebook protection area, padded shoulder straps and multiple storage compartments.
Of this wide array, the ProLite and Leather Tote cases are available immediately with the Checkable case launching this week. The Eclipse and Mobile Trek WC land before the end of the month while the Slip II follows them up in June.
About to buy a laptop or just hoping your existing one looks new for as long as possible? You've some shopping to do...