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Blackberry Torch Price Halved as Sales Disappoint Analysts


Blackberry Torch Price Halved as Sales Disappoint Analysts

Update: Apologies but It appears Amazon has always been selling the Torch for $99. This is something we should have double checked before publication.

The Blackberry Torch has been discounted to only $99 with a contract in the US after only one week of availability, following lack-lustre initial sales. While AT&T is still selling it the new handset for $199, it is down to $99 on Amazon.

Reports suggest that the Blackberry Torch has sold around 175,000 units, which any way you look at it does not compare well against the 1.7 million that Apple said it shifted of the iPhone in the first three days. Equally, Motorola sold an estimated 300,000 units of its Droid X at its July launch.

Analysts have been highly underwhelmed by the performance of the Blackberry Torch according to a report in the Wall Street Journal, but there could be a number of reasons for the lack of immediate uptake.

Firstly, Blackberry users tend to be view their phone as a pure tool, so are less likely to feel the need to upgrade as soon as the latest model appears. Secondly many might simply be waiting to upgrade their existing handset to Blackberry OS 6, rather than go for a new handset to get it.

The Blackberry so far has been released only in the US and is expected imminently in the UK on Vodafone and Orange and possibly O2 as well. Prices have yet to be announced however, so we’ll have to wait and see if the carriers here react to the state of sales in the US.

For now, you’ll have to make do with our first look of the device, but we’ll follow up with a full review soon.

Link: Blackberry Torch page.

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