When it originally launched in July 2008, BlackBerry Media Sync seemed rather unheralded for an official app which brought full iTunes synchronisation abilities. This should help give it an added boost though...
Version 2.0 of the snazzy software is released today and brings with it compatibility for iTunes number one desktop rival: Windows Media Player.
As with iTunes, support works via playlist synchronisation with an auto-fill option available to let Media Sync randomly add content to the device (up to a user specified capacity limit). Cleverly, v2.0 also enables simultaneous iTunes and Windows Media Player library support on a single handset. Both co-exist on the smartphone at the same time and each library is maintained separately.
Other improvements include recognition of non-embedded album art files and also a smart detection method for unsupported DRM tracks which now excludes those files and alerts the user rather than copying them across and leaving them unplayable.
Media Sync still isn't compatible with Windows 7 (officially) or Mac OS X but Windows XP SP2+ and Vista play nicely while there's wider language support too. What's not to like...? Grab it now.