When we choose our mobile phone tariffs we generally fall into either: a) what will it take to get that latest sexy handset for free, or b) what will give me the most text/minutes for the least cash. It seems there is a third category however: c) how much will we all get ripped off?
Following on the 3 and BT Terminate the Rate campaign new mobile comparison site BillMonitor claims it isn't MTRs which are the biggest problem of all: it's the confusion over the multitude of tariffs.
Unlike the usual slew of price comparison sites BillMonitor does things a bit differently. Yes, you can feed it the number of text/minutes/data, etc you require per month and it will compare more than 119,000 tariffs (there really are that many variations!) but that's not the main point.
The interesting bit is 'Online bill tracking' which allows customers to supply their online account details and BillMonitor will automatically analyse your bill based on actual recorded usage and come up with suggestions. This is rather clever since most of us (certainly I don't) have no clue what we go really through in an average month.
For those concerned about giving up their account login details, BillMonitor says its service uses the same security levels as online banking, instantly encrypts your password and it can't be seen - even by its own employees.
So what are the potential benefits? BillMonitor is pulling out some pretty huge numbers, boasting that the average saving for each customer is £16.46 per month - a total of £197 per year - which when translated to the 26 million UK mobile contract owners could see a combined saving of £4.09 billion!
We'll take that with a pinch of salt but BillMonitor is officially credited by independent industry regulator Ofcom so it does come with the highest of references.
Yes, Mobile Termination Rates are still a huge industry problem - but perhaps not the only one...