On my analogy to a virtual video store, he agreed, “In a way that’s what we are and they know we are coming for them head on. It is no coincidence that video stores now offer services such as postal delivery and return, but when you are online it eliminates the need to even walk to a post box. This is the way of the future and as broadband gets faster and even more widespread the swap over is inevitable.”
From what I saw of box office 365 there is certainly potential. At the moment there are areas that need work such as compatibility with Firefox (which BiBC is working on right now) and I believe larger file sizes for higher quality video should be available now as the nationwide switch over to 2Mbps connections means a 700MB file can be attained in less than an hour.
Still, Hague is right when he talks about the need to be in the market early and establishing the brand has to be foremost now in the BiBC’s mind. So what of advertising? “You’re going to know we’re around,” said Hague confidently, “we are going to make sure of that.”
For box office 365’s sake Hague needs to be right here, because as the multinationals roll out similar schemes (probably before the end of the year, and what odds a service from Amazon at some stage?) the battle in this emerging sector is going to get bloody. That is not our problem though, since fierce competition can only mean one thing: consumers are going to win, big time.