Thankfully (since we like its handsets!) reports of the latter’s demise has been greatly exaggerated. What actually transpires is that the company has ceased funding its mobile operations in Germany, something it acquired from the Siemens purchase last year, which has forced this unit into insolvency.
The human cost is significant with 3,000 employees set to be made redundant from the offices in Munich and Kamp-Lintfort. This may not be the end either after the firm issued a statement saying “Possible consequences for the other BenQ Mobile sites and regional companies still need to be evaluated.” That leaves departments in China, Poland, Brazil and Mexico to endure some sleepless nights.
Ultimately, it appears that the softly softly approach taken by the BenQ since the Siemens transaction has come to an end with BenQ determined to restructure the business the way it sees fit.
No new headquarters have been announced but with BenQ based in Taiwan and the company stating it “plans to continue its global mobile business under the brand of BenQ-Siemens, and continue to utilise its associated research and development facilities, as well as production facilities, in Asia” it appears the two sectors will soon be sharing mutual turf.