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Be Cuts Entry Level Broadband Price In Half

Gordon Kelly


Be Cuts Entry Level Broadband Price In Half

Feeling the financial strain of Christmas and the return of 17.5 per cent VAT? Be Broadband has some welcome news...

The country's first ADSL2+ provider has announced January 2010 will see the price of its current entry level package, 'Be Value' cut from £13.50 to just £7.50 per month (at the new VAT rate). This still isn't anywhere near the cheapest DSL package around, but Be tends to perform to higher standards than most and Value provides an 'up to' 8Mbit downstream stream, handy 1.3Mit upstream and there's no traffic shaping other than a pretty reasonable 40GB per month data allowance. Be will contact customers who regularly pass this to discuss their usage and options for unlimited packages.

Other benefits include a free ADSL2+ wireless router and 24x7 tech support. The downside is the need to sign a 12 month contract, but you wouldn't really expect anything less.

"The trends we're seeing are for no traffic management allowing more freedom and of course lower prices," said Be head of operations Tom Williams. "Our members demand the freedom to prioritise and think for themselves, not have their broadband provider do it for them. We believe there a lot of customers that will leap at the chance to get a service that doesn't slow down based on the content of their downloads but don't use the internet enough to justify an unlimited product."

This is a typically common sense comment from Be and one which we've found to represent the provider's approach to business since launch. Rivals, take note.

Now Be, if you could just stop having the ugliest webpage on the Internet...


Be Broadband

via ThinkBroadband.com


January 4, 2010, 5:28 am

Their Eastern European tech support centre is pretty good, as well. A lot easier accent to have a conversation flow than Indian!


January 4, 2010, 5:30 am

Haha. 40GB is not reasonable in this day and age. I've been buying lots of games during the Steam Holiday Sale. In november downloaded 70gb+ worth of games in 24hrs (at least usage recorded by Steam bandwidth monitor).This doesn't include all the other content used, iplayer etc... and sharing the connection with 2 other people.


January 4, 2010, 6:05 am

@darkspark88 - it is for the price. I really doubt Be is targeting this package at heavy Steam users ;)

as for multimedia users, in standard definition terms 40GB should be good for nearly 60 films per month, so....


January 4, 2010, 6:58 am

quite right Gordon, I find it interesting that people could imagine that this deal is not 'reasonable' given the exceptionally low price point, and lack of traffic-shaping.

Contrast that with mobile phones, people seem to be far more tolerant of the expensive usage costs, when you are actually shipping pretty small quantities of data (you can {partly} thank the government for auctioning the bandwidth to the highest bidder).

I think generally the broadband sector has healthy competition and far less governmental interference to push up the costs (for now). In general I think it would be fair to say that there are plenty of services around which offer excellent levels of service, given the cost.


January 4, 2010, 7:00 am

Bah, a 12 month contract isn't the sign of a good ISP. Plenty of people are still offering one month contracts.

And don't forget that Be is still only available to around 20% of exchanges.


January 4, 2010, 7:06 am

@darkspark88 I have Be's unlimited package and it's totally unlimited. It just costs a little extra. Nothing wrong with that. I think they are the only ADSL ISP which even gives the option of unlimited, no caps, no peak time slow downs, no peak time quotas.. no bother. You could do 70GB every day at 6pm with them if you wanted.


January 4, 2010, 7:15 am

@Xiphias, I find 12 month contracts bear no influence on a good or bad ISP. If you find a good one there is no problem being with them for a year or more. Besides, you generally get better deals on fixed term contracts since the company in question can greater control its costs.

You are also incorrect about availability. More than 18 months ago Be was available on over 60% per cent of exchanges. Given that it has since been bought by O2 I would expect that number to have increased substantially.


January 4, 2010, 3:08 pm

"Given that it has since been bought by O2 I would expect that number to have increased substantially."

I wonder whether 02 will follow suit with a price cut this year?


January 4, 2010, 3:39 pm

Does the price cut apply to existing customer or new users?

I'm on the value package - £7.50 sounds good :)

I last checked a couple of days ago on ADSL Speed Test and got 4.3Mbit.


January 4, 2010, 3:50 pm

I am a very loyal Be customer, with nothing but praise for them. To be honest i barely notice them at all, other than once a month reminders for my (still relatively cheap) bill. The service just works, all the time - i havent had one disconnection in the more-then-1-year i've bene with them (after the first 2 week period of speed adjustment). It's a service that just works - as any service should!


January 4, 2010, 3:53 pm

I used to be with Be and then moved house and now am stuck with BT. Personally i think Be are the best ISP around and the fact they do 3 month contracts is great for renters rather than home owners.


January 4, 2010, 9:08 pm


Totally agree. I was with Be, then I moved house and went with Talktalk. What a nightmare. Disconnects, naff modem, comedy charges and traffic shaping like you wouldn't believe. Going back to Be when the contract expires in March, even if I have to take a BT phoneline.

justin steggles

January 5, 2010, 10:27 pm

it's an ok deal. I'm with O2 broadband. £9.47 a month for 20Mbit Unlimited.

They also do an 8Mbit Unlimited deal for £7 ish If your an O2 customer.

Came with free wireless router and the CS is superb!


January 6, 2010, 2:43 am

"the ugliest webpage on the Internet" are you sure? It looks pretty tidy to me and is free from the annoying animated ads that some other sites have so many of.

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