Home / News / Mobile Phone News / Ballmer Attacks Android, Says Zune Coming To WM

Ballmer Attacks Android, Says Zune Coming To WM

Gordon Kelly


Ballmer Attacks Android, Says Zune Coming To WM

Sound bite heaven...?

Yes Microsoft CEO and chair chucker Steve Ballmer has picked up where he left off by battering Google Android and revealing future company plans.

Sticking it first to the new open source G1 OS Ballmer typically didn't hold back saying "You've got to remember Android is version one....and it looks like version one. They've got one handset maker, we've got 55. They're available through one operator, we've got 175."

To be fair, he has a point but like the rise of the Google search engine its radically different approach to Microsoft could see it build up momentum very quickly. Besides, there's a big difference between "one handset maker" and "one operator" and the fact other models for different networks simply aren't out yet. That said, much as I have high hopes for Android it does currently look like v1.0 software - then again that's exactly where you guys are meant to come in...

More constructive however was Ballmer's admittance that the Zune brand will be incorporated into both Windows Mobile - in a similar vein to how Apple incorporated the iPod brand into the iPhone - and, rather intriguingly, Windows itself. "The Zune software will also be ported to and be more important not just with the hardware but on the PC, on Windows Mobile devices, etc" he explained casually.

This would make sense. Zune software version 3.0 has been generally well received and while Windows Media Player has undergone something of a successful reinvention in recent years in the computing space Windows Mobile's version remains woefully underpowered.

Anyone care to speculate that this will ultimately be the future for Zune and - in time - the death knell for its dedicated hardware line? Hmmmn, I think I just did that.

So, as usual, big words from Steve but the industry will be a more exciting place if Microsoft can kick its current let-down status and start to deliver once again...


via CIO (Zune Comments)

via BBC (Android Comments)

Brian ONeill

October 3, 2008, 9:16 pm

sure why would any manufacturer consider an os thats:



piggy backs on a great brand

I had every model of the spv for the past 5 years, WM was good in its day but now its hopelessy out of date compared to the iphone etc

I can't help think WM 7 will be a bad rip of of the iphone, just like the zune was a bad rip of of the ipod.


October 3, 2008, 10:11 pm

Has anyone actually tried a Zune? I'm on my fourth iPod, having just bought the new Nano, but if I could easily get a Zune in the UK I would have considered it.

The devices look good (to me) and they have way more features than non touchscreen iPods. From what I've read the UI is better too.

Scott Williamson

October 3, 2008, 10:32 pm

I'm not sure he should be talking about mobile. Sure, he may have 175 carriers, but he also has a poor user interface and tiny market share after years of hard work. This is the guy that laughed at the iPhone, yeah Steve you are right. If android takes off then I see WM dying a slow death, squeezed out by RIM, Apple, Google and Simbian - good riddance.


October 4, 2008, 3:24 pm

The big question for me is how Ballmer has managed to hang on to his job for so long. The guy is consistently a major embarrassment for Microsoft.......................just my opinion of course :)


October 4, 2008, 6:15 pm

@Krog - still, he's a breath of fresh air compared to most gaff-free, boring, tight lipped CEO's - I hope that he stays around long enough to either eat his words or revel in the success of the next WM platform. I like attitude and opinion - especially when it's completely misguided or just plain wrong :)

Personally i'm still hoping that Symbian gets it's act together since I think that they alone have the market share and technical know-how to dominate the industry...it needs to me more user friendly though. Just my opinion though!

comments powered by Disqus