Home / News / Peripheral News / BT Wi-Fi Coming to Starbucks

BT Wi-Fi Coming to Starbucks

by

BT Wi-Fi Coming to Starbucks

Starbucks has become the latest party in the UK to join the increasing number offering BT OpenZone hotspots. The coffee shop had previously used T-Mobile as its Wi-Fi hotspot provider since it introduced wireless Internet access, but by the end of the summer the chain will have converted all of its outlets to BT's service.

As well as providing Internet connections in Starbucks' coffee shops in the 650 UK, a deal with AT&T in the US means users allowed BT OpenZone access can also connect to Wi-Fi in over 7,000 Starbucks in the UK. Good news all round for BT Broadband users and anyone else with OpenZone access.

It isn't only BT customers that will benefit. Thanks to O2 providing OpenZone access to iPhone customers all several million owners will be able to log on, as well as buyers of the O2 Wi-Fi Bolt-On.

The announcement does beg the question: why did Starbucks defect from T-Mobile to BT? But we're not too worried when the replacement service is better for many consumers.

Link:

BT.

Jmac

April 20, 2009, 7:30 pm

"why did Starbucks defect from T-Mobile to BT?"





I'm guessing we can thank to an extent the success of the iPhone. Apart from that, maybe a bigger slice of profit?

William Smith

April 20, 2009, 10:56 pm

why would the iPhone have any effect on Starbucks decision? baffling

lifethroughalens

April 21, 2009, 1:38 am

makes perfect sense to me...after all, the kind of people who are happy to spend &#1635 on a 50p cup of coffee are just the kind of people likely to to have Apple products. Touch&#233!

Jay4d0

April 21, 2009, 2:13 am

it will probably be that BT may be used more widely because of the likes of O2s wifi which includes the iPhone, and is simply a case of offer the wifi that consumers use and therefore make more money in coffee sales, as in times of economic depression the coffee sector, like all others, has to differentiate from the crowd in order to maintain profitability.

rav

April 21, 2009, 2:35 am

@lifethroughalens


you beat me to the punch!





@jay


agree to an extent but when you're charging so much for coffee the wifi really should be free. mcd's got it right. be interesting to know if their sales went up after introducing free access.

Hugo

April 22, 2009, 1:32 am

The real question is: would I rather get free Wi-Fi and drink Starbucks' rubbish coffee, or go to a coffee shop that serves drinks with that have some substance to them.

lifethroughalens

April 22, 2009, 2:49 am

No competition! In my local high street there's a family run coffee shop directly opposite to a big ugly Starbucks (which seems to double as a creche in the mornings and an Apple showcase in the afternoons, not sure which is worse).





I'll always look to support local businesses first and get a good cuppa at a vastly cheaper price than SB's muck. Wifi or no WiFi SB's and MacVomits are off my radar.



Frankf9d

April 23, 2009, 6:09 pm

Blast ! I stopped my Openzone contract just after they parted company with Cloud, which provided coverage in London streets, outside railway stations etc.





BT Openzone can be accessed if you park by some phoneboxes, they will provide a list online.


You can take your preferred coffee to your car and work/browse, but you then the run the risk of a parking ticket via other modern technology, we just aren't meant to win sometimes.

comments powered by Disqus