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BBM Social Platform Now Open To Developers

David Gilbert


BBM Social Platform Now Open To Developers

Rumours have been circulating recently that the very popular BlackBerry Messenger (BBM) platform may be heading for iOS and Android devices. However the beta release of the BBM Social Platform this morning will allow only third-party developers to integrate BBM capabilites into their own BlackBerry OS apps.

The move was initially announced at BlackBerry's 2010 Developer Conference last year and has gone into public beta today. What it means is that from today, BlackBerry platform developers can now start adding social Super App features to their applications, “leveraging all the power that the BBM Social Platform has to offer.” It means that third party apps will allow users to update their BBM profiles from within the apps, read other people’s updates, embed BBM chats, initiate file transfers and the ability to share apps virally with friends in their contacts list - among other features.

The beta release includes simulators for both BlackBerry OS 5.0 and 6.0 to allow developers to see exactly how the BBM integration will work. The current release will be for Java developers only, however RIM has said that a second beta drop will be coming next month which will “include full support for the BlackBerry WebWorks platform, ensuring that BlackBerry WebWorks apps have access to all the same APIs and features that Java developers do.”

So while we continue to wait to see if indeed RIM will allow the BBM platform to cross the Android and iOS divides, BlackBerry users can look forward to a lot more BBM integration across a range of apps.

Source: Inside BlackBerry Developer’s Blog via Engadget

Greg Shewan

March 16, 2011, 2:04 pm

I don't see bb opening this up to other platforms, its one of their only competitive features. In my country (South Africa) its the only reason people buy them. If this does crop up on Android I will laugh my arse off at all the people stuck with their 8520 when they could have got an Optimus or Hero for the same money.


March 16, 2011, 6:26 pm

I agree with @Greg. Right now the only thing that seems to be keeping low end BBs (8520s) flying off shelves is that the kids are all addicted to BBM and haven't figured out that an Orange San Francisco with Google Talk/Whatsapp would do the same thing for even less.

RIM opening up BBM to other platfroms would kind of feel like Sega starting to develop for Nintendo/Sony/MS. Acknowledging that their future is in services and not hardware.


March 16, 2011, 10:50 pm

Agreed with Greg and Rav but Whatsapp is just a bit too faulty for my liking to be considered as a good alternative for BBM.
However BBM is not enough reason to keep me as a customer, as soon as it is available i'll buy the Samsung Galaxy SII. I will keep my Bold 9000 just to use BBM though until there is a good alternative for it.


March 17, 2011, 2:26 pm

used to be a bb user, switched to android recently, but bb is more than bbm, its the whole bis with the best secured push capabilities... on android as far as i i know, "real" push is only gmail, gtalk, yahoo mail, otherwise fbook twitter etc are sync... that tend to drain batteries thats what everybodys here buying for

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