Managers, Directors, Editors, and boss-types all over the globe listen up: the World Cup is going to destroy your company’s productivity. Understand it, Deal with it, Accept it. Especially since the BBC is just about to make the situation a whole lot worse.
As the result of an exclusive deal with Infront Sports & Media (the company responsible for the worldwide marketing of the broadcast rights of the 2006 World Cup), Auntie will now allow UK based users to watch all its licensed matches online.
Coverage will be streamed live and carry full audio commentary from the BBC team (above). Simply log onto www.bbc.co.uk/worldcup or www.bbc.co.uk/sport at the appropriate time and see all the broadcaster’s group games as well as the knockout stages, where it has exclusive rights to England’s second round and quarter final matches (have faith people, have faith).
Furthermore, the BBC has non-exclusive rights to short highlights from every single World Cup match, enabling it to provide four minute clips from all of the 64 matches which are available on demand.
This utterly fantastic development follows on from the announcement last week that the BBC will also stream live action from five selected courts during the 2006 Wimbledon Championships. Again, like the World Cup, this coverage will be identical to that seen on terrestrial TV.
In light of this I would suggest CEOs around the world stop fighting and simply give employees the month of June off. And maybe July too. Whaddaya say?