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Aston Martin 'Cygnet' Announced

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Aston Martin 'Cygnet' Announced

Believe it or not, Aston Martin and Toyota are teaming up to produce an Aston-flavoured version of the immensely popular Toyota iQ. Launching by the end of 2010 the car will unsurprisingly be the greenest Aston Martin ever available.

The styling - which has yet to be fully decided on - seems, to put it nicely, controversial; much like the iQ from which the cygnet is derived. I think it looks awesome, but several other TR office inhabitants voiced descriptions that I'm definitely not repeating; mainly because they're clearly wrong. Inside the layout is to remain largely unchanged, although the materials used will be of a standard Aston Martin customers would rightly expect - which is reassuring as the iQ had a decidedly 'plastic-y' feel.

Less disputable than the Cygnet's looks is the justification behind it: according to Aston Martin, some 25 to 30 percent of its customers also own a 'city car' (like the Toyota iQ) of some sort. Surely, therefore, it makes sense to offer them one with a similar level of (arguable) prestige and style as the other vehicles in their collection.

The suggestion by Aston Martin CEO, Dr Ulrich Bez that "The offering of a 'Cygnet' with a DBS, DB9 or Vantage is a unique combination of opposites and a novel transport solution allowing intelligent and sensitive mobility on an exclusive and innovative level," seems to imply that only new Aston Martin purchasers will be able to buy an Cygnet, which should certainly add a level of desirability and prestige to it. Given the £7k or so premium being asked, that's going to be needed.

As the Cygnet will use the same 1.33l, four-cylinder engine as offered on the iQ it seems safe to expect it will realise the same benefits such as a low CO2 emission level of but 113g/km. Congestion charge exemption in an Aston Martin, anyone?

I'll take two!

Link:

Via AutoCar.

Kebab

June 30, 2009, 11:11 pm

Did the Aston peeps steel the specs of the Merc A series...?

Lord Comben III

June 30, 2009, 11:15 pm

Strange looking car, but i do like the idea. Aston sports car at the weekend then very exclusive aston run around for the week. Now if only i could afford the first one :(

DevGuy

June 30, 2009, 11:31 pm

If I see anyone driving around in that, I will kill myself laughing! It looks ridiculous! They're making the same mistake that Porsche made with the Cayenne: taking styling from and existing model(991 turbo in Porsche's case) , and simply sticking it onto a completely different model segment(SUVs) - doesn't work!

Brian ONeill

June 30, 2009, 11:57 pm

What idiots. This type of stupidity really kills a brand. Aston martin says sexy sports cars, james bond etc, not tiny little city cars.





This reminds me of the time just before it went tits up the rover group put the mg badge on a heap of junk small city car, that just about killed the mg brand.





The Aston management need to have a read of this: http://tinyurl.com/llzu2z

Chris

July 1, 2009, 12:33 am

This looks like a blatant attempt to drastically reduce the average CO2 emissions across Aston's range by introducing this hamster-powered abomination. This might allow them to duck proposed EU legislation that would fine manufacturers who only produce high emissions cars.


That this thing might actually be produced goes some way to demonstrating how barmy EU legislation can be.

Martin Daler

July 1, 2009, 12:52 am

surely the sole rationale is to with abiding by average manufacturer CO2/km measures? They need these Cygnets to average down the emmissions of their regular fare.

DEB

July 1, 2009, 1:47 am

I only have one word: Smug.

ilovethemonkeyhead

July 1, 2009, 1:50 am

i can just picture somebody popping the boot on their vantage, and this little thing jumping out like a transformer. park your aston outside london, drive this inside. rendezvous on the other side of london with a different aston.

Moche

July 1, 2009, 3:13 am

Hugo, you know when you told Gordon it wasn't 1st April on the Pirate Bay story... Are you sure?

Chocoa

July 1, 2009, 4:35 am

So does this eligibility mean that folks spewing co2 from their DB-x can find a conscience car like the Prius so oft run by celebs?... Sounds like ultimate snobbery to me.

GoldenGuy

July 1, 2009, 8:52 am

Oh god, it looks like that hideous Micra C+C - the one Hammond required a paper bag over his head for. (At least in the photo anyway.)

Gerry the Boat

July 1, 2009, 12:01 pm

The Cygnet eh! When is it making its SWANSONG

PeterH

July 1, 2009, 6:42 pm

This has nothing to do with city cars for posh people. It is all about Aston reducing their range average emission and thus comlying with forthcoming EEC regulations. Expect to see more of this from luxury brands.

PeterH

July 1, 2009, 6:42 pm

This has nothing to do with city cars for posh people. It is all about Aston reducing their range average emission and thus comlying with forthcoming EEC regulations. Expect to see more of this from luxury brands.

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