Price degradation is a massive part of technology advancement but did anyone ever think it would go this low…?
Walmart puppet arm Asda has announced it has started selling “Britain’s lowest priced DVD player” and that equates to a stunning £9 price tag.
Durabrand is the nobrand manufacturer behind this retail phenomenon and it has been Asda’s staple producer of bargain basement electricals for sometime. The player itself – called the ‘1005’ – is as basic as you could (would?) expect with no recording capabilities but it does have a small format factor and remote control.
Peter Pritchard, Asda’s general merchandise trading director, summed up the announcement saying “This is such a jaw-droppingly low price that customers might struggle to believe it, but we really are selling a DVD player for under a tenner.” Unfortunately just 80,000 of the players will be shared between the chain’s 316 UK stores which means roughly 250 per store. They’re on sale (already sold out?!) now.
So DVD players can be cheaper than DVD releases. It could take a while for Blu-ray price breaks to reach the same…!
PS - Sucky picture, I know. Working on it.