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Argos Snaps Up Alba & Bush Brands

Gordon Kelly

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Argos Snaps Up Alba & Bush Brands

So it's not all doom and gloom on the highstreet...

Yes while Woolworths and MFI demonstrate that they put nothing away for a rainy day after 10 years of unprecedented economic boom (a common theme, it seems) Argos on the other hand is proving itself to be the smug Apple of the store front world.

The catalogue loving warehouse chain has consequently announced a deal this week which sees it drive head forth into the electronics area with the double purchase of budget brands 'Alba' and 'Bush' for a combined £15.25m in cash. Parent company Alba had been planning to cease the supply of Alba and Bush branded products including TVs, DVD players and stereos as the result of an extensive restructuring plan.

"The trademarks are household names with very strong heritage, which have high awareness and purchase frequency with Argos customers," said a spokesperson for Argos owner Home Retail Group. The purchases are "expected to be broadly earnings neutral for the year ended February 2010" the statement concluded, suggesting Argos thinks it has itself a bit of a bargain.

To be fair Argos probably has - depending how it plans to best exploit them, all of which I'd expect to become clear within the next six months.

Don't feel too sorry for Alba however since it still retains Goodmans, Grundig, Sonetik, and Ministry of Sound Audio. That said, considering the efforts of that last brand, perhaps we should be a little concerned after all...

Link:

BrandRepublic

Soapy

November 28, 2008, 12:53 pm

Let's face it, they're on to a winner there. The average TV buyer at the moment will be forced to buy as cheap as they can, and that's exactly where Bush succeeds.

Pbryanw

November 28, 2008, 11:40 pm

I've always been put off the bush and alba brands by their reputation - which I don't know is deserved or not. Plus the fact, that for only a little bit extra (in some cases) you can get a good brand name model.





Also, liking the Laura Ashley advert, though it feels a bit out of place on a tech web-site (although 20% off knitwear is not to be scoffed at).

Gordon394

November 29, 2008, 6:59 am

@Pbryanw - Laura Ashley ad?

Tony Walker

November 29, 2008, 11:00 am

I remember when Bush actually made quality products and I'm only 42. I had a belting airband radio back in the late seventies.





I do agree how poor they are now. The "retro" radio is dreadful quality both in feel and audio - I used to have the original you see, left to me by my Great-Aunt Jess.

hankb6d

November 29, 2008, 5:48 pm

Argos are also buying a lot of grey import stock from eastern europe really cheap and advertising great deals, then when you get instore an inferior product is offered.





Just a warning.

Pbryanw

November 29, 2008, 11:18 pm

@Gordon - Yes, it's on the right-hand side of my screen. It seems to be a running ad, as today's is different to yesterday's. It's right next to the comment box, (unless I'm the only one who can see it?) It makes a nice change from the Intel, Panasonic, Misco (and tech) ads, not that there's a Laura Ashley near me though.

Tony Walker

November 30, 2008, 7:56 am

@ Pbryanw





Your ISP isn't one of those that are doing this targeted advertising thing are they (I forget what its' called).

Pbryanw

November 30, 2008, 11:42 pm

@Tony - Yep, could be. Only noticed it as I have adblock turned off for Trusted Reviews. Anyway, that's enough off-topic posts from me on this subject.

andre tropiq

December 4, 2008, 9:30 pm

Yes Hank,companies shop anywhere these days - we,as consumers, have the final say. I still go to Argos and purchase from time to time,but I don't expect what I buy to last long - planned obsolescence.

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