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Apple’s Covent Garden Store is its Biggest in the World


Apple's Covent Garden Store is its Biggest in the World

London, as we all know, is a pretty important place in the general scheme of things, what with the Stock Exchange, Wembley Stadium and Buckingham Palace. But if you happen to be a resident of the 2,000 year old city, from tomorrow you can walk that little bit taller, in the knowledge that Apple has chosen to open its biggest store in the world in the capital.

From 10am tomorrow (7 August) Apple’s new Covent Garden store will open its doors and take the crown as the largest Apple retail store anywhere.

There will be dedicated rooms for Macs, iPads, iPhone and iPods for the hordes of tourists to lovingly fondle and caress and free technical support will be available from the Genius Bar. Personal training – presumably limited to Apple products – can be had through One to One programmes. There’s a Community Room for group learning, and the Pro Labs, where customers can sign-up for in-depth sessions on topics such as Final Cut Pro.

The store features a central courtyard, where free workshops and presentations will be held beneath a skylight that, we are told, is ‘breathtaking’.

There shouldn’t be a shortage of staff either, as we’re informed, there will be 300 passionate employees on hand to help liberate visitors' cash in exchange for Apple’s magical products.

Apple’s retail stores have been central to its strategy since 2001, and the Covent Garden store is its 300th. The company claims that in 2010, 150 million people have so far visited its stores across ten countries, and this will be in no small part why Apple is now the largest tech company in the world.

"We are thrilled to open a new store in this amazing location in Covent Garden," said Ron Johnson, Apple's senior vice president of retail, in a statement. "Our store on Regent Street is one of the most popular and successful Apple stores in the world, and we think the people of London will love the new Apple Store Covent Garden just as much."

Microsoft has copied Apple’s approach and opened stores of its own in 2009, but it has some way to go to catch up, as it only has four stores and all are in the US. Close then, but no cigar.

Link: Apple Covent Garden Store.


August 6, 2010, 11:13 am

So its now come to this that we are reporting and possibly reviewing a new appl store. Sigh. Well make sure to tell customers if their walking in the right way to avoid a drop in revenue. Maybe free bouncers at every door.


August 6, 2010, 12:36 pm


What the hell is wrong with you? This isn't a 'review', this is news. And yes it is news.

Why some people just can't stand to see Apple in the news is beyond me. OK, so I get why people don't like them (including me sometimes!), but they are a very big and important company in an industry that we (as a TrustedReviews audience) have an interest in.

There seems to be more people on here than ever having a go at TrustedReviews, for it's reviews, blogs, podcasts and now even the news is being targeted.

I'd just like to say thanks to TR for my daily news and reviews fix; all for free too!

Thank goodness it's Friday!


August 6, 2010, 1:10 pm

I saw a photo in this mornings metro of the store. Great looking building with a glass roof and everything (see second photo - http://www.metro.co.uk/tech....

Now is it me or will that highlight a major problem with the ipad etc in showing how highly reflective their screens are? ;)


August 6, 2010, 1:35 pm

don't be silly joose - Steve will just point out to the sun that it is "shining the wrong way" and it will avert it's distracting rays.

Not a bad point though - my only ever visit to an apple store was in las vegas two months ago to prod at an ipad. The overhead lighting they used showed up the fingerprints horribly. Worst thing though were the instore geeks - very creepy. Will stick to John Lewis for future browsing!


August 6, 2010, 1:56 pm

It should be big enough for Stephen Fry's ego and waistline now. :)

Anyway, looks nice. Unfortunately it's going to be full of *those* people. Ugh.

I think I'll stick to my local re-seller.


August 6, 2010, 2:01 pm

@bazza Welcome to TR. This is a news/review site and wouldn't you believe it, this story is news. And it isn't just Apple opening stores that creates news. Microsoft did similar and yes, that too made the news on this site:



August 6, 2010, 2:02 pm

@jacko: Sorry, I agree with bazza, this isn't really "tech news".

P.S. Typo in the article: "...help liberate visitor&#8217s cash..."

Apostrophe in the wrong place.

Sorry, am trying to stop doing this; don't kill me...

Feel free to remove this section from the comment!

Tim Sutton

August 6, 2010, 2:06 pm


I do understand where bazza is coming from. I'm also at the stage where YET ANOTHER Apple mention induces nausea. I'm just so sick of everything Cupertino based.

On the other hand, this is news! We free willed few will have to fight the urge to attack the iZombies until it all goes away.


August 6, 2010, 2:17 pm

Will it have one of these?



August 6, 2010, 2:39 pm

@drdark: this isn't really "tech news".

Yes, totally. It's farming news, or could it be Health/Education/Politics news, bugger I'm totally confused now.


August 6, 2010, 2:41 pm

@drdark; I didn't expect otherwise from you, considering your comments about Apple in the past! ;)

@Tim Sutton; Apple have created their own problem with the success they have had and if you really feel that strongly against them, then all this news will become a nauseating.

However considering your use of the word 'iZombie', which I assume you mean Apple customers, then it's no surprise why you don't want to read about Apple either.

I have an a Mac, an iPhone 3GS and an iPad, yet I wouldn't consider myself a fanboy, or indeed an iZombie. I dislike Job's for his arrogance, I dislike Apple for the way they lock things down. However, for me (at the moment) they provide the best user experience and quality products that keep me hooked.

I do however dislike it when people just use terms like fanboy and izombie or whatever else when referring to all Apple customers. I agree that there are examples of those type of customers and they are annoying in there 'Apple can do no wrong' stance, but please remember that there are those Apple customers who can actually think for themselves and choose the product which they want and enjoy.



August 6, 2010, 3:06 pm

Jeez, bazza. If you don't like the headline, just skip the article, for God's sake!

Ok it's not hardcore tech news but so what? I don't have the vaguest bit of interest in hearing about the latest of Intel's thousand variations on a multiplex cortex or whatever the thingy that's going to power tomorrow's laptop is, so I just don't read those articles.


August 6, 2010, 3:27 pm

I'm not one to analyse or comment on another's social standing, apart from the shocking general unkemptness and fashion sense of an iproduct launch queue.

Can I just inform huge swell that is the royal family out there that refer to people as "chavs". The Ipad now retails in PC world now which one assumes is a "chavvy" outlet, so this indeed news.

Covent Garden FTW

I hope my 'tronic regalia outlives the spring blooms darling.


August 6, 2010, 4:15 pm

@Bluepork - I'm with you on not wanting to hear about the in's and out's of intel processors. I also would skip those articles.

It would get a tad annoying though if there was loads of articles all about intel processors, what colour those processors were coming in, maybe a story about the latest intel factory to be opened.. ;) lol


August 6, 2010, 4:28 pm

This is what hell is going to be for me... an endless Apple store full of fanboys.


August 6, 2010, 4:31 pm


As long as you don't use the word "ecosystem" to describe the fact that you own both an ipod and a B&W zepplin at the same time you are probably free from izombification.

Speaking as an iphone owner myself though you do rather encourage little trolls like Tim's post by getting annoyed at them.


August 6, 2010, 4:51 pm

No matter what anyone says, trusted reviews has to publish this content. Imagine if it didn't, people would complain that it was either censoring or that it didn't provide enough content and they'd go somewhere else. The problem isn't with TR's coverage, but how the whole industry provides over-extensive coverage of Apple.


August 6, 2010, 5:19 pm


I think my dock cost about £30, I just don't use something like that to justify spending much more!

As for Tim, I don't think he was trolling, I just wanted to clear up this issue that if you've bought an Apple product, you must be a fan boy. I'm no fan boy, I just like the iPhone, the iPad and the Mac. I don't think Apple is this great company that love it's customers, I think it's a company out to make money doing things it's own way, which can be frustrating.


August 6, 2010, 5:43 pm

@Malderon: This is what hell is going to be for me... an endless Apple store full of fanboys.

Surely not as bad as a room full of Android owners playing with there widgets. :)

Tim Sutton

August 6, 2010, 6:21 pm


I didn't mean to insult anyone.. in fact I was basically saying live and let live!


Not all Apple owners are smug, shallow style over substance iZombies who consider ownership of a particular companies technology as some sort of superior lifestyle choice.

I mean, most Apple owners are exactly like that, but not all. The ones that respond to the mildest, most indirect criticism of their chosen tech deity with accusations of trolling are the worst.


August 6, 2010, 6:37 pm

@Tim Sutton:

"Not all Apple owners are smug, shallow style over substance iZombies who consider ownership of a particular companies technology as some sort of superior lifestyle choice."

No, but there are enough of them that someone created a dating site just for them: :)



August 6, 2010, 6:49 pm

Apple have been very canny wih their choice of such a great location, it's a very fashionable location, thought of as hip, sorry, I should say cool, location and youthful footfall.

I love the irony that it was once a major fruit and veg market.

@d.dark. The jury is still out on that particular apostrophe usage, when I was at school about a trillion years ago, the teaching was as TR have used it, it's quite recently that the the other version (apostrophe after the S) is being espoused (as far as I can tell)one seems based on logic, the other based on established practice, "correct" or not. So I now use both both : - )


August 6, 2010, 7:46 pm

But why here? Why the UK for the world's biggest Apple store? Wouldn't an American company want to keep that record for itself? Or is this only the start of an expansion program, and we can expect even bigger ones in New York and California soon?


August 6, 2010, 8:03 pm



Geoff Richards

August 6, 2010, 8:23 pm

Guys, don't worry about the apostrophe. It should've originally read - visitors' - but these days - visitors's - is sadly acceptable. The typo was - visitor's - which is singular when clearly needed to be plural.

Please try to keep the chat on topic. Or at the very least play a "Guess How Much The Covent Garden Apple T-Shirt Will Sell On Ebay" game :P

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